NAB reveals the hidden wonders of credit cards with a little help from a random mouse
The hidden talents people discover by accident has been turned into the theme of NAB’s new campaign for its credit card business.
Clemenger BBDO has created the campaign aiming to shed light on many of the hidden benefits of using credit cards that consumers are often oblivious to.
https://www.youtube.com/watch?v=-gEixKTgDMU&feature=youtu.be
The launch ad in the campaign focuses on a man startled by a mouse who yelps out and midway through his scream he realises his hidden talent is falsetto singing.
Other ads in the campaign will follow a similar theme with people surprised by what they didn’t know about themselves.
“While most people think of credit cards merely as an easy way to pay for things, NAB’s campaign focuses on the fact that credit cards with added features can actually do a whole lot more,” said Waldin Jones, NAB head of credit cards and personal loans marketing.
The campaign will roll out in stages over the next 12 months showing off the hidden powers of NAB cards.
Simon Canning
Credits:
Client: NAB
GM NAB Brand & Product Marketing Michael Nearhos
Head of Credit Cards and Personal Loans Marketing: Waldin Jones
Marketing Manager, Cards & Personal Loans: Clodagh Denley
Marketing Consultant, Credit Cards & Personal Loans: Racquel D’Souza
Analyst, Cards & PLs Marketing: Katherine Venus
Consultant, Brand Communications: Andrew Parker
Brand Identity Consultant: Minh Tang
Agency: Clemenger BBDO Melbourne
Creative Chairman: James McGrath
Creative Director: Rohan Lancaster
Creative Director: Darren Pitt
Senior Creative: Jim Robbins
Senior Creative: Luke Thompson
Managing Partner: Lee Simpson
Group Communications Director: Ben Knighton
Senior Account Director: Rhys Arnott
Account Manager: Michelle Grigg
Senior Producer: Karolina Bozajkovska
Senior Planner: Sam Mackisack
PRODUCTION
Director: Brian Aldrich
Production Company: Finch Company
Producer: Catherine Anderson
Executive Producer: Corey Esse
Post Production: The Butchery (Michael J. Lutman) / The Refinery (Eugene Richards)
Sound: Flagstaff (Paul Le Coutier)
bravo. That made me lol.
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Yeah but would it make you change credit cards?
A laugh loosely attached to a product with not one reason for me to think about changing banks.
Clems are looking very old fashioned.
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This is one of the only ads that I will always watch when I see it. Great casting and acting execution.
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Vampire video if ever I saw it; everybody remember the singing, nobody will remember the product or the benefit. What is it, by the way?
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Like the background actors more, genuine reactions, like I would have.
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Engaging way to deliver the message. Can’t understand the comments above.
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well I liked it.
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