Comments on: Naked accused of "screwing" the industry over girl-with-the-jacket fake

By: Viral Marketing — ur doin it rite « Dorkman’s Blog

Viral Marketing — ur doin it rite « Dorkman’s Blog — Sat, 14 Feb 2009 07:15:42 +0000

[...] this viral piece from Watchmen comes on the tail of a disastrously failed viral marketing campaign in Australia, of which I was aware because I follow a number of Aussies on [...]

By: Brainstorm » Blog Archive » Marketing the Lie: How Witchery Missed the Point

Tue, 10 Feb 2009 01:54:33 +0000

[...] full background and the arguments put forward on both sides, check out Marketing is a Dirty Word, mUmBRELLA and [...]

By: EXCLUSIVE: “Despite Naked’s survey, their Witchery campaign was a social media failure” at mUmBRELLA

Thu, 05 Feb 2009 05:10:55 +0000

[...] media monitoring service will tomorrow issue a report labelling Naked Communications’ hoax girl-with-the-jacket video a viral [...]

By: GUEST POSTING: The social media tribes go to war at mUmBRELLA

GUEST POSTING: The social media tribes go to war at mUmBRELLA — Sun, 01 Feb 2009 23:35:37 +0000

[...] recent debate about the Tourism Queensland and Witchery videos has appeared to have created two distinct online ‘tribes’. I’ll reference a [...]

By: Naked: The numbers prove we were right to do the Witchery jacket hoax « mUmBRELLA

Wed, 28 Jan 2009 22:05:46 +0000

[...] a comment » The agency behind last week’s fake jacket furore has released the findings of a fast-tracked survey that it says demonstrate the success of the [...]

By: Oh dear: Leading the way in clumsy social media marketing?

Oh dear: Leading the way in clumsy social media marketing? — Tue, 27 Jan 2009 11:00:13 +0000

[...] it when the news agencies picked up the story?? Again, mUmBRELLA covers this better than I can here.What I find really interesting, is that within the space of a week, news agencies and social [...]

By: Tony@TacticalTV

Tony@TacticalTV — Tue, 27 Jan 2009 00:53:21 +0000

Like Jas, I too feel sorry for Heidi/Lilly. She has become the face of this fiasco.

By: everyday tale of life in the Aussie blogosphere… « Get Shouty

everyday tale of life in the Aussie blogosphere… « Get Shouty — Sat, 24 Jan 2009 22:55:32 +0000

[...] Agency accused of “screwing” the industry over girl-with-the-jacket fake [...]

By: Ellie

Ellie — Fri, 23 Jan 2009 10:58:40 +0000

You know…?

I’m thinking of designing my own t-shirt:

“I’d rather this t than viral Witchery jackets !”

or how about:

“Eeeuuuw! Witchery are known to pass off virals…”

By: DR MUMBO: Who is Mike Wagner? « mUmBRELLA

DR MUMBO: Who is Mike Wagner? « mUmBRELLA — Fri, 23 Jan 2009 00:43:10 +0000

[...] whether Naked is involved? After all, it appears on Ferrier’s blog, and Naked have certainly got previous. And one might have expected Ferrier to delete such a spammy comment rather than draw attention to [...]

By: How the blogosphere views Naked’s fake video episode - and YouTube viewers start posting their responses « mUmBRELLA

Wed, 21 Jan 2009 11:45:05 +0000

[...] week, it was Naked Communications’ turn after their hoax viral of a girl trying to find a man who lost his jacket was [...]

By: Not all viral is good viral. | PABA Media

Not all viral is good viral. | PABA Media — Wed, 21 Jan 2009 07:27:23 +0000

[...] Unsurprisingly this turned out to be the case as the campaign was outed on the internet with mUmBRELLA reporting on the hoax campaign being from the agency Naked as a follow-up confession video was posted on [...]

By: Tobie

Tobie — Wed, 21 Jan 2009 05:13:24 +0000

Why the witch hunt anyway? Brands have spent decade’s, nay centuries, developing cunning lies about product.

By: Boss of the agency behind the jacket video: you don’t need to be 100% truthful « mUmBRELLA

Wed, 21 Jan 2009 03:50:18 +0000

[...] to criticism that consumers would feel that the brand had misled them, he said: “I totally agree with the [...]

By: Simon T Small

Simon T Small — Wed, 21 Jan 2009 00:58:54 +0000

After hearing more about this, Naked have really stuffed up, sorry guys, you went from being my favourite agency in Australia to somewhere near the bottom.