Naked Communications picks up Hallmark Cards following a pitch
Naked Communications has won the Hallmark Cards Australia business following a competitive pitch.
Leo Burnett was the incumbent however it is not clear if they were involved in the pitch. Naked will lead all communications efforts as the greetings card company prepares for a marketing push this year.
Hallmark Cards Australia head of brand Estherina Daniel said in a statement: “We’re excited about our plans for 2014, and delighted to be working with the team at Naked Communications to make them a reality. We loved their energy, their passion and their smarts, and look forward to building our partnership”.
Naked will work on the development of a major national marketing campaign leading into Mother’s Day.
Naked’s other clients include Kinetic Super, which the agency won following a pitch at the end of last year, Adidas, Renault, Blackmores and SPC Ardmona’s Goulburn Valley range.
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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I swear Naked won this pitch around 18 months ago.
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I hope Naked sent a thank-you card.
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