Randy Reed ‘tongue trainer’ fronts Banjo’s chicken wing roulette campaign for Nando’s
Nondo’s has “gamified” its menu and introduced a “tongue training expert” named Randy Reed for a new multi-platform campaign to promote the introduction to its menu of Wing Roulette.
The campaign is the work of Banjo and sees Randy, dressed in a 1980s-style red tracksuit, and his sidekick, explain the ins and outs of “tongue training” and the rules of playing wing roulette.
Four videos have been produced which will be hosted on the campaign hub www.TongueTraining.com.au, with national radio sponsorship with NOVA also part of the drive along with out of home advertising and digital. A competition will see the person who eats the most wings win a trip to Las Vegas.
All “tongue training” content will push viewers to the website, which aims to “inspire interactivity”. People can challenge a friend to a game of Wing Roulette by selecting a Randy Reed quote which can be posted directly to Facebook to drive shareability. The site also allows people to upload a photo and “get licked” by Randy.
Additional support for the campaign via Nando’s own social channels, includes ‘how to eat chicken wings like a boss’ which illustrates how to cleanly remove the bones from a chicken wing. It will be rolled out across Instagram, Facebook and YouTube.
Marketing director Helen Reece said: “We created Randy Reed, a quirky ‘tongue training’ expert who shows people how to ‘keep their tongue on its toes,’ by trying different flavours and incorporating an element of surprise.
“In creating the game of Wing Roulette we’ve also introduced elements of gamification which we know resonates with our core audience.”
Credits:
Nando’s:
Marketing Director Helen Reece
Marketing Manager Nicole West
Marketing Executive Daniel Glover
Banjo:
Executive Creative Director Georgia Arnott
Creative Group Head Laurence Cronin
Creative Group Head Scott Hopkin
Digital Creative Director Roy Husdell
Digital Designer Sammie Ho
Senior Front End Developer John Fu
Senior Account Director Richard Frost
Account Manager Tom Mort
Digital Account Director Jonathan Stone
Senior Planner Peta Morton
Head of Broadcast Meredyth Judd
Match
Communications Director – Garth Moring
Communications Director – Russell Dowse
Trading Director – Theo Zisoglou
Communications Strategist – Rebecca Alexander
Communications Planner – Anna Choi
Communications Trader – Jessica Booth
Err.. pizza roulette?
http://prexamples.com/wp-conte.....ulette.jpg
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Confusing and not funny.
Other than that, great!
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You got in early with the negativity there Sandy.
I laughed at the tongue push-ups thing, funny and well executed.
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WTF is he talking about… your tongue and eye muscles are the most active in your body.
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I don’t get it
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Too complicated and further complicated by bad ‘acting’ and unfunny performance.
Fail.
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i hate the ad its stupid cause if you wanted to make it so that the chicken is good it wouldn’t be called a roulette and they turn the volume up way to loud and its stupid because if it was spicy that wouldn’t mean you need tongue muscle.
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