Nando’s borrows from burlesque for ‘Little Hotties’ promotion
Nando’s is using a burlesque theme for an online promotion to push its new Pequenon Mini Burger and Mini Pita snacks, which it is calling ‘Little Hotties’.
To download a voucher for a two for one offer, users must enter their contact details on the microsite. The promotion is also being push via Nando’s Australia’s Facebook page.
Last month, Nando’s parted company with agency The Sphere Agency after an eight-year working relationship.
this one will have to wait for next years Cannes!!!
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Moulin Spew?
Is this the kind of work a client puts out when they think they can do it themselves?
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I’m just off to get a beer and some popcorn then make myself comfy for how this pans out.
$5 says the “sexual objectification” comes up before the “fat kids”
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To: Nicolekiddingyourself – are you from Sphere by any chance???? Maybe all of you are????
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What can I say, sex sells. It’s primative and as much as we want to preach that we are past that, it usually works, or at least it will with the 50% of the population that is male. Not saying it’s right, just saying that it works, in at least getting their attention.
Will I now go out and get Nandos? Probably not. Will I know about the new Nandos advert if someone mentions it? Hell yes.
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To be honest, I don’t find it very engaging, beyond the initial titillation.
I was hoping for more, like Perrier Le Club:
https://www.youtube.com/user/perrier
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Decent production and visual but no idea. My auntie could have come up with a better idea and she’s a nurse.
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Check out the facebook page. They’ve obviously had some negative feedback but check out the response. Pretty balanced if you ask me…
Nando’s Australia: Paula,
We appreciate and value your feedback, and we do apologise if the content of this website took you by surprise.
The campaign was actually designed by a team of females ranging from their early 20s to their 40s, and they all worked very hard to produce a fun website by choosing a burlesque theme, which we all found trendy, cheeky and arty, as well as in keeping with the campaign line “little hotties” that was imagined a long time before we came up with the burlesque idea. As you can appreciate, we are a small challenger brand with a marketing budget a fraction of our competitors’, and as such we feel that it’s important to push some boundaries to make an impact.
There are a lot of unrestricted pages on Facebook – and all over the internet – that display a lot more nudity than our Little Hotties website, and many very famous female pop stars nowadays show a lot more flesh on television than our model on the Little Hotties website – some of them with dozens of millions of Facebook followers. In that respect we still strongly feel that our new Little Hotties campaign is fairly harmless.
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I like the campaign.
I’m pleased that open minded women chose to regain control of the “sex sells” direction.
It’s fun and sassy, not grubby and sleazy. It’s markedly different from their competition and memorable across the genders. It’s also moved on from the slightly tacky, off-beam stuff when Borat was in town.
The idea? It’s to make food fun and a bit naughty, exactly how you feel when you have a yummy fast food meal.
I like their Facebook response to the wowsers as well. If only there was a Nando’s near AdGrunt Towers.
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Needs more breast and thigh.
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They had some decent assets to work with but the execution of the website is really poor. They’ve just stuck a bunch of light boxes on top of a photo and the video player on the splash page (shudder) didn’t even play properly.
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@Matt The video plays ok for me, streamed probably your connection, mate.
No one complains when GoDaddy uses chicks in bikinis to sell domain names. At least the website is classy and the girl is not showing much. There’s zero nudity.
I think Sphere came up with the pole dancing mum a couple of years ago. They’re doing a much better job on their own!
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It’s simple and has a 2 for 1 voucher to drive people in store to try. Nothing wrong with it? Good reason to try it for lunch today actually.
I really wonder what some people actually say to clients in meetings when this although not the most creative execution in the world will do the job quite well. ROI people, that’s what gets you the bigger budgets.
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Agencies who comment here seem to forget what they are hired to do – help their clients make money, NOT come up with creative BS that will not bring people to the stores. At the end of the day it’s Nando’s who was invited to the Morning Show on 7 this morning, and who placed their 2-4-1 voucher, their Facebook page and their website url. It’s not KFC, it’s not Coke, it’s not Oporto.
Fantastic PR with a campaign that is a lot tastier than http://youtu.be/S5A8G0AWelc – in case you had gone past this one. Bit that’s ok, I guess, the guys on this ad are regular Aussie boofhead real estate dudes, so they’re allowed to have a laugh selling houses using what actually is soft porn. And it’s the Gold Coast, we all know it’s tacky, so that’s acceptable?? Give me a break.
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