Dr Mumbo

Narrabri local paper’s global Daft Punk exclusive

Dr Mumbo congratulates local NSW newspaper The Courier on last week breaking an story of how French electronic band Daft Punk has chosen to launch its highly-anticipated new album in the Australian town of Wee Waa.

The story was a big exclusive for the family owned newspaper which provides local news to the Narrabri shire’s population of 13,000.

Within hours the story had gone global being picked up by major media outlets such as The Guardian, The Los Angeles Times and Rolling Stone.

 

Image used with the permission of The Courier.

Image used with the permission of The Courier.

The Courier’s editor Ben Rossleigh tells Dr Mumbo many thought the story was a late April Fool’s pranks.

“Daft Punk is such a big brand globally, and I wasn’t surprised when I was reading the reaction online from people on Twitter who were asking if this was a late April Fool’s Day joke,” said Rossleigh.

“But it is amazing that a local newspaper, such as The Courier in Narrabri, is the first to break such a worldwide story.”

Rossleigh says the tip off came from the local mayor’s office who were meeting with Sony executives about the announcement. After the newspaper approached the executives a deal was struck where The Courier would break the global news.

“They said we’re just crossing the Ts and dotting the Is but we’ll have an announcement in a week and when we announce it we want you to do it first because you’re the local paper and we want to get the community involved,” said Rossleigh.

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