NITV launches on free to air
NITV launches at midday
Specialist indigenous channel NITV has widened its audience with the launch of the channel on free to air television today.
Specialising in Aboriginal and Torres Strait news, culture, affairs and entertainment, NITV will continue to appear on Foxtel and also on SBS4 which was previously a narrowcasting service.
The move to free to air TV was announced in May when $158.1m in federal funding was allocated to SBS.
NITV began airing in July in 2007 following a funding announcement from the government in September 2005.
A two-hour special from Uluru, hosted by journalist Stan Grant and Rhoda Roberts kicked off the channel’s new version. A two hour evening concert from Uluru at 8pm will include Casey Donovan, Christine Anu, Troy Cassar-Daley and Rhoda Roberts.
A campaign by agency US Sydney launched in late November to promote the channel.
Will be interesting to see how well it rates with audiences. One area that is sadly neglected on mainstream television is Indigenous rock music – there are plenty of bands out in the towns and beyond that get zero exposure on the city channels. OTOH Yothu Yindi gets played to death and is not representative of music as a whole.
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I am in Brisbane/Logan area and talked up the FREE TO AIR NITV… but since the launch day on the 12/12/12 i have not been able to get NITV on my television…i get the program on my remote..but all the shows are SBS regular programing. What am i doing wrong? Or isnt it being telecast FREE in my area.
🙁 Kim
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