Nestle Purina launches Fancy Feast
Nestle Purina has launched a new campaign for cat food Fancy Feast.
The campaign, led by a TV spot, involves cats sitting in a restaurant around a sushi train of cat food.
Launched on Sunday, the campaign was created by Banjo Advertising which won the business late last year.
Nicole Battistessa, head of grocery – sales and marketing, said: “We are very pleased to be working with Banjo Advertising. Their approach delivers insightful thinking and the ideas and creative reflects this. It’s fresh and it engages cat lovers in a way the brand and category has not previously done. Something the whole team is extremely excited about.”
Ben Lyttle, planning partner at Banjo said: “We are delighted to have won the chance to tell the Fancy Feast story. It is always brilliant to work with clients who are prepared to challenge the category norms and we are excited about our relationship with Nestle Purina and helping them grow the business.”
Credits:
Client: Nestle Purina
Strategy: Ben Lyttle
Creative: Georgia Arnott and Sean Larkin
Account Management: Ryan Barlow and Amy Bennett
TV production: Meredyth Judd
I love it but Mrs Jones (my cat) will get what she is given….
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Weow! I haz hunger.
Plz brings dem tins to mai howse.
Isa xox
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Love it.
: )
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I don’t get it. This implies that cats want choice. Duh. Surely the client wants to keep the punter in the franchise not promote promiscuity??? Doesn’t seem like a smart strategy to me.
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Do you have a cat Jeremy? In my experience, cats are brand loyal.
Mine seems to recognise packaging. If I give her a certain brand that is synonymous (or so they say) with purple she won’t have anything to do with it. If I give her the identical meal from her favourite brand, she’s a happy little kitteh. I don’t know how they know. They just do.
My dog on the other hand, is a ‘promiscuous’ eater. She’ll have a go at anything.
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Brilliant work. They clearly know how to appeal to cat owners. Love it.
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@ricki – Cats may well be brand loyal but their owners are not. This is the flaw (in my opinion) in this work. It’s legitimizing promiscuity by the shopper/owner rather than giving a reason to stay within the Purina franchise. Oh and yes, I have 2 Burmese as a matter of fact.
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Purina….. WELL DONE!
I LOVE and ADORE your ad with the Pussycats at the Sushi Train.
My kind of entertainment and as a “Pussycat Person” this DEFINITELY appeals to me. My beloved Belmore Pussmuss is already a big fan of Fancy Feast, so he’ll continue to spend my money on the product, but this ad so endears me that I’d give buy it for him if we weren’t already loyal customers.
Keep up the great work – this ad is a beauty! 🙂
Nadine and Belmore 🙂 x
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Gotta love the new Fancy Feast ad,for me it has the two things that make a pet food ad memorable-cute animals and a catchy jingle that pops up in my head not just when I’m shopping for cat food but even when I’m working.Great creative work.
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