New content agency Voodoo Digital launches
Simon Cranch and Nick Renford
Post-production house Voodoo has launched a Sydney digital content agency called Voodoo Digital.
Simon Cranch, the owner of Voodoo, will run the production side of the business. Nick Renford, a creative director at Aegis Media digital shop Visual Jazz Isobar, will handle creative – and keep his job at Visual Jazz part-time.
The duo started working together in the 1990’s and have around 40 years of experience, Cranch in TV production, Renford in TV and latterly in digital.
The agency has been set up in response to the rising demand in online video production.
Renford will continue to work four days a week at the newly merged Visual Jazz Isobar.
“Yes, it’s not impossible that there’s a potential conflict of interest there,” Renford told Mumbrella. “Voodoo has got trusted resources – but that won’t guarantee that Voodoo Digital will get work from Visual Jazz Isobar. Aegis is a major operation, and I don’t have political clout to say Voodoo Digital is the production house of choice.
Cranch added in a press release: “Voodoo has been in business for over 14 years and we have witnessed some major changes in our industry during that time. Launching Voodoo Digital was, in part, due to the fact that there has been a renaissance in TV production through the web. In order to maximise the effect of your content it now has to be produced by video and story telling specialists – that’s where Voodoo comes in. We take our production expertise and combine it with our digital innovation knowledge to create and tell stories online. This is quite a unique offering as the mindset for online content is very different to traditional channels. It has to be quick, effective and engaging and this requires a specialist approach.”
The company will be based at the offices of Fox Studios Australia.
Among Renford’s notable recent work is a Subaru iPad app.
In the near future, ‘Content’ will hopefully be called by its real name: ‘Stuff’.
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