Comments on: New digital agency Nucleus: We don’t buy the social media bullshit

By: Surfspank

Surfspank — Mon, 16 Nov 2009 00:01:49 +0000

Ha ha, this must be a piss take as nobody would let the drunken spider that fell in the ink pot crawl across PhotoShop to produce such a crap logo and also crap fonts!!!

If this is serious then I’m sure the big clients would want to endorse and align with black and white imagery with no imagination………..

I know there is a gen A on the way and for a 2 year old the logo isn’t too bad

By: Phil

Phil — Fri, 13 Nov 2009 03:23:07 +0000

This is rediculous, I am sorry but there is a time to be ‘Candid’ but attracting new business by cuuting through the ‘bullshit’, hmm I say you are full of Sh*t yourselves.
Anyone who discounts the value of social media is clearly, look at Facebooks penetration and expected growth, there is no other single entity ont he planet that should be as respected.

By: Simon

Simon — Wed, 11 Nov 2009 22:43:18 +0000

Not taking social media seriously, oh dear that sounds like advertising agencies several years ago regarding digital! Big mistake boys, I think you need to read some more case studies maybe from overseas on successful marketing using social media.

“We don’t buy the social media bullshit” kamikaze statement!

By: Adam

Adam — Wed, 11 Nov 2009 02:29:53 +0000

“There’s a fair bit of breaking down the bullshit barrier with social media. There’s too much bullshit about social media. Not much of it is commercial anyway – it’s a very small portion of the marketing mix.”

What about the bs in traditional media?
- Telling people that millions watched Idol based on a tiny selection of ‘active TV users’ having boxes on their TV’s with channel 10 switched on but were out doing the gardening and did not watch a thing is surely not true clarity to an advertiser?

BS in all media needs to be addressed as online becomes more and more accountable and independent tools like say Analytics from Google allows us to know exactly how many people visit a website etc traditional has a lot to do here although online also needs to be transparent too…

It would be good to have an agency to focus on cutting out the bs in media(.)

Good luck with the launch Nucleus.

By: Jack

Jack — Tue, 10 Nov 2009 07:45:52 +0000

How cute. Execution is a commodity.

God knows we wouldnt want to commoditise marketing and advertising.

That would be truly awful.

Imagine being able to measure and trade marketing assets versus the nonsense that exists now of claim and counter claim about superior strategy.

Motherhood motherhood motherhood motherhood. Grow up you children.

By: friar32

friar32 — Tue, 10 Nov 2009 04:44:47 +0000

their actual release is here, its a bit more illuminating than just the grabs here. probably answers some of the things raised…http://www.nucleusdigitalstrat.....091109.pdf

By: the kid

the kid — Mon, 09 Nov 2009 22:21:39 +0000

As a client the amount of times I’ve been sold the social media line – make some cool widget, game, app, video so people can share it on ‘social media’ – is as remarkable as it is lame. Social media is primarily for people to interact with each other, not with brands, branding, or our ‘cool’ shit. The tiny percentage of stuff that cuts through is as brilliant creatively as it is strategically, and we all know that combination is rare. Taking the easy ‘social media’ option off the table, or even reducing it as a core focus may actually stimulate some solid thinking around innovative digital strategy.

By: James

James — Mon, 09 Nov 2009 21:31:52 +0000

@ Evil Banker, To be fair, I don’t think they said that social media is “bullshit”, just that much of what masquerades as strategy is bs. Surely that’s true! @ Tim Nicholas if you read the article you’ll see that they *don’t* say they won’t include social media in their strategies, just that it isn’t the main game. Reasonable comment, wouldn’t you say?

By: Evil Banker

Evil Banker — Mon, 09 Nov 2009 16:59:21 +0000

If Nucleus was around the 1890′s they would have said “the telephone is bullshit.”

By: Interactive MIx

Interactive MIx — Mon, 09 Nov 2009 16:30:36 +0000

There is definitely room (and a screaming need) for an agency that focuses on strategy and moves away from a tactical approach based on individual disciplines. Its one of the prime reasons why I created interactive Mix, and he is right that production is being commoditised, especially at the low end, but rather than focussing on 'the 'bullshit' of a media type, surely the focus should be providing a joined up digital marketing strategy. Clients have had enough of being presented with technology and are now looking for people who focus on providing solutions that will give a clear ROI.

By: Megaman

Megaman — Mon, 09 Nov 2009 09:53:26 +0000

Lets see what they come up with – they might be onto something

@Davy Adams – good call of the situation

By: Anonymous

Anonymous — Mon, 09 Nov 2009 09:50:33 +0000

Perhaps check his LinkedIn – Clemenger Group

By: Truthbuster

Truthbuster — Mon, 09 Nov 2009 09:15:35 +0000

Fiteni never worked at Clems – what a fake.

By: anon

anon — Mon, 09 Nov 2009 07:06:17 +0000

The logo makes me feel sick

By: Adam Beaupeurt

Adam Beaupeurt — Mon, 09 Nov 2009 05:59:10 +0000

I think you might be on to something, perhaps not entirely – but to some extent.