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	<title>Comments on: New digital agency Reading Room: time to end the big agency bullshit</title>
	<atom:link href="http://mumbrella.com.au/new-digital-agency-reading-room-time-to-end-the-big-agency-bullshit-16444/feed" rel="self" type="application/rss+xml" />
	<link>http://mumbrella.com.au/new-digital-agency-reading-room-time-to-end-the-big-agency-bullshit-16444</link>
	<description>Everything under Australia’s media, marketing &#38; entertainment umbrella</description>
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		<title>By: Cathie</title>
		<link>http://mumbrella.com.au/new-digital-agency-reading-room-time-to-end-the-big-agency-bullshit-16444#comment-31177</link>
		<dc:creator>Cathie</dc:creator>
		<pubDate>Thu, 18 Feb 2010 21:45:33 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=16444#comment-31177</guid>
		<description>We&#039;re delighted to see that other agencies are joining us on our mission to end big agency bullshit. 
http://amnesiablog.wordpress.com/2010/02/18/why-amnesia-razorfish-opted-out-of-hot-or-cold/</description>
		<content:encoded><![CDATA[<p>We&#8217;re delighted to see that other agencies are joining us on our mission to end big agency bullshit.<br />
<a href="http://amnesiablog.wordpress.com/2010/02/18/why-amnesia-razorfish-opted-out-of-hot-or-cold/" rel="nofollow">http://amnesiablog.wordpress.c.....t-or-cold/</a></p>
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		<title>By: 3rdEar</title>
		<link>http://mumbrella.com.au/new-digital-agency-reading-room-time-to-end-the-big-agency-bullshit-16444#comment-30438</link>
		<dc:creator>3rdEar</dc:creator>
		<pubDate>Thu, 11 Feb 2010 16:54:05 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=16444#comment-30438</guid>
		<description>Lavinia you could be onto something:

thread switch - http://mumbrella.com.au/morgan-ad-agencies-suffering-from-lack-of-women-in-creative-roles-16670

#   Margaret Manning (CEO of Reading Room, London)
4 Feb 10
8:04 am 

In reply to “A Fact” – you are simply hiding chauvinism behind a threadbare excuse. I grew an agency from2 people to 150 people with around 50% female senior managers. At present half our creative directors are female, and over half of our senior execs are female. Talent crosses gender, crosses race and in the creative industries this should outweigh the bias that sadly taints some of the comments above. Your loss is our gain, Reading Room embrace talent wherever it is found. So girls (and boys and indeed those unsure) if you want to be taken seriously for what you are independent of gender come talk to us.

So expect them to be an equal opportunity employer at the very least.   
All the best to RR I am a fan covered in poo of my employer!</description>
		<content:encoded><![CDATA[<p>Lavinia you could be onto something:</p>
<p>thread switch &#8211; <a href="http://mumbrella.com.au/morgan-ad-agencies-suffering-from-lack-of-women-in-creative-roles-16670" rel="nofollow">http://mumbrella.com.au/morgan.....oles-16670</a></p>
<p>#   Margaret Manning (CEO of Reading Room, London)<br />
4 Feb 10<br />
8:04 am </p>
<p>In reply to “A Fact” – you are simply hiding chauvinism behind a threadbare excuse. I grew an agency from2 people to 150 people with around 50% female senior managers. At present half our creative directors are female, and over half of our senior execs are female. Talent crosses gender, crosses race and in the creative industries this should outweigh the bias that sadly taints some of the comments above. Your loss is our gain, Reading Room embrace talent wherever it is found. So girls (and boys and indeed those unsure) if you want to be taken seriously for what you are independent of gender come talk to us.</p>
<p>So expect them to be an equal opportunity employer at the very least.<br />
All the best to RR I am a fan covered in poo of my employer!</p>
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		<title>By: The intern</title>
		<link>http://mumbrella.com.au/new-digital-agency-reading-room-time-to-end-the-big-agency-bullshit-16444#comment-30395</link>
		<dc:creator>The intern</dc:creator>
		<pubDate>Thu, 11 Feb 2010 04:21:55 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=16444#comment-30395</guid>
		<description>It&#039;s all my fault. I&#039;m sorry.</description>
		<content:encoded><![CDATA[<p>It&#8217;s all my fault. I&#8217;m sorry.</p>
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		<title>By: Spirytus</title>
		<link>http://mumbrella.com.au/new-digital-agency-reading-room-time-to-end-the-big-agency-bullshit-16444#comment-30155</link>
		<dc:creator>Spirytus</dc:creator>
		<pubDate>Mon, 08 Feb 2010 22:35:59 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=16444#comment-30155</guid>
		<description>Awesome news!  Glad to see you back in business! Good luck guys!</description>
		<content:encoded><![CDATA[<p>Awesome news!  Glad to see you back in business! Good luck guys!</p>
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		<title>By: Lavinia is ranting, where's my drink...</title>
		<link>http://mumbrella.com.au/new-digital-agency-reading-room-time-to-end-the-big-agency-bullshit-16444#comment-30143</link>
		<dc:creator>Lavinia is ranting, where's my drink...</dc:creator>
		<pubDate>Mon, 08 Feb 2010 15:14:39 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=16444#comment-30143</guid>
		<description>Ok people

Am I wrong about this or have I heard this stuff before.

Isn’t it standard tactics for a start up (or start again) to position yourself like this? Isn’t this the most strategically obvious thing you could do?

Seriously, list strategic options for an opening position, .

Then underline the most frequently used ones. Then read this press release.

Then yawn, have a good stretch and relax because if this is the best they can come up with your clients are not going anywhere. 

It must be nice to sleep well for a change. 

Don’t get me wrong, I like the look of the guy with the stubble (if you read this, email me please and we can take this conversation off-line) and red hair is hot on the girl, but it’s déjà vous all over again. (Can I say that? is that how déjà vous works?)

Yawn. Where’s my drink?

X

Lavinia</description>
		<content:encoded><![CDATA[<p>Ok people</p>
<p>Am I wrong about this or have I heard this stuff before.</p>
<p>Isn’t it standard tactics for a start up (or start again) to position yourself like this? Isn’t this the most strategically obvious thing you could do?</p>
<p>Seriously, list strategic options for an opening position, .</p>
<p>Then underline the most frequently used ones. Then read this press release.</p>
<p>Then yawn, have a good stretch and relax because if this is the best they can come up with your clients are not going anywhere. </p>
<p>It must be nice to sleep well for a change. </p>
<p>Don’t get me wrong, I like the look of the guy with the stubble (if you read this, email me please and we can take this conversation off-line) and red hair is hot on the girl, but it’s déjà vous all over again. (Can I say that? is that how déjà vous works?)</p>
<p>Yawn. Where’s my drink?</p>
<p>X</p>
<p>Lavinia</p>
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		<title>By: Wombat</title>
		<link>http://mumbrella.com.au/new-digital-agency-reading-room-time-to-end-the-big-agency-bullshit-16444#comment-29939</link>
		<dc:creator>Wombat</dc:creator>
		<pubDate>Fri, 05 Feb 2010 08:42:28 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=16444#comment-29939</guid>
		<description>Best of luck to the three of you. New, feisty competition in the industry is always welcome......

Unfortunately you picked ReadingRoom... my advice?... just watch your backs. UK management might not be the honest or decent people they seem to be. Some people are only interested in looking out for number 1.</description>
		<content:encoded><![CDATA[<p>Best of luck to the three of you. New, feisty competition in the industry is always welcome&#8230;&#8230;</p>
<p>Unfortunately you picked ReadingRoom&#8230; my advice?&#8230; just watch your backs. UK management might not be the honest or decent people they seem to be. Some people are only interested in looking out for number 1.</p>
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		<title>By: Mr Corbett</title>
		<link>http://mumbrella.com.au/new-digital-agency-reading-room-time-to-end-the-big-agency-bullshit-16444#comment-29755</link>
		<dc:creator>Mr Corbett</dc:creator>
		<pubDate>Thu, 04 Feb 2010 02:14:57 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=16444#comment-29755</guid>
		<description>The reality is that you can&#039;t really knock the RR guys for the &#039;we&#039;re a wind of change, the dinosaurs better watch out, we&#039;re different&#039; PR release. 
When you&#039;re a start up / re-open you often don&#039;t really have anything else to say that can be truly meaningful. It&#039;s only when you have the clients, the work and the results to talk about that it really means anything anyhow. 
They know that. So do we. 
Good luck guys.</description>
		<content:encoded><![CDATA[<p>The reality is that you can&#8217;t really knock the RR guys for the &#8216;we&#8217;re a wind of change, the dinosaurs better watch out, we&#8217;re different&#8217; PR release.<br />
When you&#8217;re a start up / re-open you often don&#8217;t really have anything else to say that can be truly meaningful. It&#8217;s only when you have the clients, the work and the results to talk about that it really means anything anyhow.<br />
They know that. So do we.<br />
Good luck guys.</p>
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		<title>By: indiancurry</title>
		<link>http://mumbrella.com.au/new-digital-agency-reading-room-time-to-end-the-big-agency-bullshit-16444#comment-29739</link>
		<dc:creator>indiancurry</dc:creator>
		<pubDate>Thu, 04 Feb 2010 01:07:10 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=16444#comment-29739</guid>
		<description>Ho hum, anything new? But best of luck to the revolutionaries, don&#039;t we all start that way?</description>
		<content:encoded><![CDATA[<p>Ho hum, anything new? But best of luck to the revolutionaries, don&#8217;t we all start that way?</p>
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		<title>By: Steven Noble</title>
		<link>http://mumbrella.com.au/new-digital-agency-reading-room-time-to-end-the-big-agency-bullshit-16444#comment-29681</link>
		<dc:creator>Steven Noble</dc:creator>
		<pubDate>Wed, 03 Feb 2010 07:11:48 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=16444#comment-29681</guid>
		<description>You&#039;re right, I should have also said &quot;good luck to you and the team&quot;.

I was still stuck on my reaction to comment #20, but comment #33 was the real deal so it&#039;s time to move on.</description>
		<content:encoded><![CDATA[<p>You&#8217;re right, I should have also said &#8220;good luck to you and the team&#8221;.</p>
<p>I was still stuck on my reaction to comment #20, but comment #33 was the real deal so it&#8217;s time to move on.</p>
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		<title>By: Smiley</title>
		<link>http://mumbrella.com.au/new-digital-agency-reading-room-time-to-end-the-big-agency-bullshit-16444#comment-29676</link>
		<dc:creator>Smiley</dc:creator>
		<pubDate>Wed, 03 Feb 2010 06:47:20 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=16444#comment-29676</guid>
		<description>Oh I&#039;m shaking already.</description>
		<content:encoded><![CDATA[<p>Oh I&#8217;m shaking already.</p>
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		<title>By: DD</title>
		<link>http://mumbrella.com.au/new-digital-agency-reading-room-time-to-end-the-big-agency-bullshit-16444#comment-29670</link>
		<dc:creator>DD</dc:creator>
		<pubDate>Wed, 03 Feb 2010 06:18:29 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=16444#comment-29670</guid>
		<description>God Steven your smug &#039;up your own arse&#039; attitude is really not very attractive.  Good on you Tom.  Looking forward to seeing how you and team give the industry a bit of a shake up.</description>
		<content:encoded><![CDATA[<p>God Steven your smug &#8216;up your own arse&#8217; attitude is really not very attractive.  Good on you Tom.  Looking forward to seeing how you and team give the industry a bit of a shake up.</p>
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		<title>By: mumbrella</title>
		<link>http://mumbrella.com.au/new-digital-agency-reading-room-time-to-end-the-big-agency-bullshit-16444#comment-29664</link>
		<dc:creator>mumbrella</dc:creator>
		<pubDate>Wed, 03 Feb 2010 05:44:52 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=16444#comment-29664</guid>
		<description>Intro now edited to say reopened rather than opened.

Cheers,

Tim - Mumbrella</description>
		<content:encoded><![CDATA[<p>Intro now edited to say reopened rather than opened.</p>
<p>Cheers,</p>
<p>Tim &#8211; Mumbrella</p>
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		<title>By: Steven Noble</title>
		<link>http://mumbrella.com.au/new-digital-agency-reading-room-time-to-end-the-big-agency-bullshit-16444#comment-29661</link>
		<dc:creator>Steven Noble</dc:creator>
		<pubDate>Wed, 03 Feb 2010 05:39:48 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=16444#comment-29661</guid>
		<description>Muuuuuuuuuuuuuuuuch better ;-)

Bet it feels better to say too!</description>
		<content:encoded><![CDATA[<p>Muuuuuuuuuuuuuuuuch better <img src='http://mumbrella.com.au/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> </p>
<p>Bet it feels better to say too!</p>
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		<title>By: Tom Voirol</title>
		<link>http://mumbrella.com.au/new-digital-agency-reading-room-time-to-end-the-big-agency-bullshit-16444#comment-29659</link>
		<dc:creator>Tom Voirol</dc:creator>
		<pubDate>Wed, 03 Feb 2010 05:30:41 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=16444#comment-29659</guid>
		<description>Reading Room Australia closed its doors in Sydney in mid-2008. We&#039;ve spent a lot of time thinking about how we could do things better and have learnt a lot in the meantime. 

The new team is about bringing some new thinking and a broader range of skills to Reading Room&#039;s proven model along with greater expertise and insight into the Australian market.

I am thrilled to be part of this team and am proud to represent a company that has the courage to acknowledge where things didn&#039;t go well and adapt.

We&#039;re happy to let our work speak for itself...</description>
		<content:encoded><![CDATA[<p>Reading Room Australia closed its doors in Sydney in mid-2008. We&#8217;ve spent a lot of time thinking about how we could do things better and have learnt a lot in the meantime. </p>
<p>The new team is about bringing some new thinking and a broader range of skills to Reading Room&#8217;s proven model along with greater expertise and insight into the Australian market.</p>
<p>I am thrilled to be part of this team and am proud to represent a company that has the courage to acknowledge where things didn&#8217;t go well and adapt.</p>
<p>We&#8217;re happy to let our work speak for itself&#8230;</p>
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		<title>By: Bookworm</title>
		<link>http://mumbrella.com.au/new-digital-agency-reading-room-time-to-end-the-big-agency-bullshit-16444#comment-29657</link>
		<dc:creator>Bookworm</dc:creator>
		<pubDate>Wed, 03 Feb 2010 05:26:59 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=16444#comment-29657</guid>
		<description>Not to be confused with &#039;the&#039;readingroom dot com  - Even though there is a photo of bookshelves in this post.

Good luck with your new company.</description>
		<content:encoded><![CDATA[<p>Not to be confused with &#8216;the&#8217;readingroom dot com  &#8211; Even though there is a photo of bookshelves in this post.</p>
<p>Good luck with your new company.</p>
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