New division of Snakk Media to handle mobile advertising for ESPN
ESPN has named Represent Media, a new division launched by Snakk Media, as its mobile advertising rep in Australia
The announcement:
ESPN, the worldwide sports brand and Australia’s leading digital sports publisher, has named Represent Media, a new division launched by Snakk Media (NZAX: SNK), as a mobile advertising representative in Australia.
Represent Media will now be the exclusive mobile sales representative for premium Australian ad inventory available on ESPN’s leading mobile applications and websites. The well-known titles include ESPN.com, ESPNcricinfo, ESPNScrum, ESPNF1, ESPNFC and ESPNfootytips. This is the first exclusive mobile advertising collaboration ESPN has signed in the Australian market.
ESPN Australia/NZ Director of Digital Products & Partnerships Lance Peatey says the collaboration with Represent Media goes beyond solely generating advertising revenue from its sizable and fast-growing mobile audience: “We want to offer users of our mobile apps and websites an engaging way to interact with the brands who advertise with us. Snakk shares our focus on rich media and creative sponsorship solutions that will generate stronger engagement and response rates for top-tier brands that advertise with our industry-leading mobile properties.”
Represent Media will use its best-of-breed smart screen advertising technologies powered by Snakk Media, particularly those that focus on sophisticated targeting to reach the right audience.
“Setting up a new division and securing our first collaboration with a premium brand like ESPN is another exciting moment in Snakk’s relatively short history,” explains Snakk Group CEO Mark Ryan. “We are proud to work with ESPN. I’m confident the Represent Media team will grow the business to include agreements with other premium publisher brands. We’ll be expanding the sales team within Australia, New Zealand and quickly into Asia as demand is clearly strong in all these markets.”
Jamie Hollebone will lead the Represent division, which is based at Snakk’s new Surry Hills office space in Sydney. Mr Hollebone joins Represent Media as its General Manager from Parramatta National Rugby League Club where he was head of the company’s brand and corporate sales. Before this he spent more than a dozen years in online and traditional advertising with companies including News Corp, MCN and Pacific Magazines.
Mr Ryan explains the decision to set up Represent Media as a separate division within Snakk:
“It became clear that there hadn’t been a new market entrant representing premium publisher titles for several years, which is an eternity in our industry. There was an obvious demand for a fresh approach, and by leveraging the existing expertise and skills within Snakk we felt we could offer something new and different. The response from publishers seeking mobile representation has been fantastic.”
Source: Snakk Media press release
