New Idea continues to celebrate its fairytale scoop, unironically

Regular readers may recall that New Idea achieved a scoop over the Royal conception, based on the stopped-clock-is-right-twice-a-day school of journalism.

So Dr Mumbo salutes the magazine for its un-ironic press release issued today:

new ideaFriday 7 December, 2012: Three weeks ago, New Idea scooped the world’s media with the exclusive news that Catherine, the Duchess of Cambridge, and her husband Prince William are expecting their first child.

Now, following the Palace’s official confirmation, New Idea presents a special commemorative issue – on sale from Friday across most of the Eastern seaboard – revealing all the drama and joy in 12 pages of beautiful photos and fascinating interviews.

Only New Idea has the full inside story on the royal pregnancy, including an exclusive new interview with the duchess’ oldest friend Jessica Hay. She first revealed the baby news to New Idea in our November 26 issue – a story that has been widely acknowledged and quoted by major international news outlets including CNN, The Huffington Post and New York Magazine.

This week, Jessica reveals fascinating new details of the story that has captivated the world – right down to how the duchess discovered the news and likely picks for baby names. New Idea also draws on its access to Britain’s finest royal reporters, including Ingrid Seward (editor-inchief of Majesty magazine for more than 20 years), respected royal author Robert Jobson and esteemed royal journalist Phil Dampier.

‘It’s a fairytale ending to the Queen’s Jubilee year,’ says Kim Wilson, Editor-in-Chief of New Idea. ‘We’re delighted to be celebrating this lovely and historic news with our readers.’

New Idea’s special collector’s edition is the magazine’s biggest issue of the year. The issue will be on sale across most of the Eastern seaboard today and nationwide from Monday.

What on earth can the “widely acknowledged” angle have been to the story?


  1. Me
    7 Dec 12
    11:05 am

  2. What about the fact they got the story right by using a named source with undeniable connections to Kate?
    No amount of bitchiness and sour grapes will ever make that fact go away.

  3. Seahorses
    7 Dec 12
    12:16 pm

  4. Me – they also got the story wrong about five times.

    I could splash a magazine saying ‘KIM KARDASHIAN IS PREGNANT!’ every four months and eventually be right one of these days (probably).

  5. DOit4LOVE
    7 Dec 12
    6:05 pm

  6. More sour grapes than a bad season in the Barossa.

  7. Anonymous
    12 Dec 12
    4:29 pm

  8. A bit like religious loons predicting the end of the world – keep saying it and eventually it will be true.

  9. dubious
    20 Dec 12
    6:42 am

  10. The salient point to make here is that New Idea has so discredited itself in the past with “truth-economical” headlines that nobody actually believed the Nov 26 story. I mean, it wasn’t picked up by any other media outlet as a breaking story.

    How sad is it to have a ‘scoop’ that nobody believes?