Comments on: New Idea gets revamp supported by new brand campaign

By: Art Vandelay

Art Vandelay — Mon, 01 Feb 2010 23:23:52 +0000

Taken from the original lyrics.

Stolen from the original lyrics.

Tomatoes- Tomatoes..

By: the answer

the answer — Mon, 01 Feb 2010 22:20:21 +0000

she is saying “zing boom”, taken from the original lyrics by Betty Hutton

By: the man

the man — Mon, 01 Feb 2010 01:16:10 +0000

TRASH TRASH TRASH.

If you like this in ANY shape, way or form – you contribute nothing to humanity and would rather wallow in repitition and fill your glands with marketing bullsh*t.

By: Matt

Matt — Sun, 31 Jan 2010 09:53:22 +0000

I agree with Jan (No. 46), what is that word that is constantly repeated, it’s sounds like ‘Zymil’ or ‘Cybill.’ You can’t miss this add if your watching the tennis. Can someone help out here.

By: Geoff

Geoff — Thu, 28 Jan 2010 10:24:33 +0000

Great add! I think this is a well staged, energetic add which shows the right skill from all departments to impress most people. Looking forward to the next idea.

By: Art Vandelay

Art Vandelay — Thu, 28 Jan 2010 01:03:51 +0000

I’m still not sure what era this ad’s supposed to be set in.

The colour grade and cheap props make me believe they’ve tried for some 1960′s feel- but why on earth- if you’re trying to launch the brand with a FRESH NEW logo- you’d go back 50 years for the “look”.

By: jan

jan — Wed, 27 Jan 2010 13:51:30 +0000

YES!!!!! What does she say, especially the word she seems to keep repeating ( seriously can someone tell me??? it’s driving me nuts..sounds like “zimmoo “)….this ad makes me cringe every time I see it, and I only see it because I love having the Open on as often as I can …and I think I actually fall within their demographic……..scary stuff!!

By: Steph

Steph — Wed, 27 Jan 2010 10:13:57 +0000

It’s Björk, not Bjork.

By: EEK!

EEK! — Wed, 27 Jan 2010 07:09:25 +0000

It’s all so trite.
Shhhhh(it)
Shhhhh(it)…

By: Art Vandelay

Art Vandelay — Tue, 26 Jan 2010 23:06:36 +0000

This ad is absolute dogs balls.

By: andy

andy — Tue, 26 Jan 2010 10:02:43 +0000

such a shockingly bad ad.
can’t believe something in an agency board meeting thought it was a good idea to rip off the bjork clip.
unoriginal. tasteless and devoid of creativity. I guess it is on brand for New Idea!

By: Anonymous

Anonymous — Mon, 25 Jan 2010 22:53:12 +0000

What have they actually done again? It looks exactly the same?!

By: hmmm

hmmm — Mon, 25 Jan 2010 09:35:07 +0000

what is she saying?? i cant understand a word she says

By: Matthew

Matthew — Sat, 23 Jan 2010 04:37:10 +0000

Bloody fantastic…. (read on)

The agency & production team must me rolling about laughing, consider this:

1) Pacific Magazines & New Idea, pay a “creative” agency to do what? Be completely un-creative and re-hash a music video (and in the process also destroy a fantastic music video directed by renound creative director/genius Spike Jonze – more recently know for directing “Where the Wild Things are”).

2) Bring in a subtle irony, in the “New Idea” magazine is being publicized by a campaign that uses an “Old idea” (i.e. a music video).

If only more clients were this gullible!

By: Marnie

Marnie — Fri, 22 Jan 2010 00:41:48 +0000

It made my ears bleed.