New lifestyle destination Homes to launch on Yahoo!7

Yahoo!7 has launched a new lifestyle website, Homes, for Pacific Magazines.   

The announcement:

Sydney, Australia, June 27, 2012 – Yahoo!7 today announced the launch of the new ‘Homes’ premium destination as part of the Yahoo!7 Network. Homes brings together quality content from Pacific Magazine titles including Better Homes & Gardens, Home Beautiful, Diabetic Living, Your Garden and Better Basics, all in one place.

The launch of Homes is the first stage in a renewed focus from Yahoo!7 to provide an ongoing market-leading digital presence for Pacific Magazine brands.

Kath Hamilton, Audience and Operations Director for Yahoo!7, said: “The launch of Homes creates a premium destination for those who are passionate about home renovation and DIY. Anchored by leading brand Better Homes and Gardens the destination provides a wealth of content, information and engaging experiences from both the magazines and our advertising partners.”

The Homes destination will make it easy for consumers to move from getting inspiration to going in-store to purchase their decorating requirements by providing a series of tools that make planning and executing home improvement tasks easier. These tools include:

A custom Colour Selector tool: users can choose the type of room they wish to paint, the style that suits their home, and numerous colour variations to ‘paint’ their room. Hundreds of ‘how to’ guides and video tutorials uploaded from premium archived magazine content including everything from DIY paving or carpet laying to DIY BBQ cleaning.

A custom Paint Calculator tool: users can enter details on the size of the room they wish to paint. Once entered, the paint calculator will estimate the number of litres required for both the walls and ceilings. Once created, users will also have the option to share their personally designed room to Pinterest, Facebook, Twitter and email.

Kath continued: “The new Homes destination will make it easier for Australians to find and share the content that matters to them. Since launch, we have already seen a 35 percent increase in search referrals alone.” The Homes premium destination is now live and can be viewed at bhg.com.au.

Source: Yahoo!7 press release

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