New media directory established
A new media directory is to launch in February aiming to offer a “socialised” site with star ratings, feedback and customer testimonials.
Called Find Media, the web-based business will attempt to link businesses wanting to advertise with places to do it over all platforms, and also be location and budget specific.
So far five niche media owners have signed up to the site, including Now magazine and Web Marketing Experts. Company development founder Lenny Manor said he hoped to generate revenue from display ads.
“On Find Media you can enter in how much you want to spend and where you want to spend it,” he claimed. “For instance, if you have $5000 to spend in regional Victoria, we can find exactly what you’re looking for.”
“There will also be a rating feature so people can get an idea of how successful another company’s spend was or wasn’t.”
The site finds itself in the same territory occupied by MediaScope which launched just over three years ago.
Thanks for the reference to MediaScope. As you note we launched 3 years ago and now offer marketers a comprehensive directory of ‘beyond mainstream’ media with over 3,500 advertising options – highly searchable within multiple media channels, market genres, venues & geo-locations.
MediaScope now also offers an ever growing range of services and resources as an extension to the core directory including our well used ‘MediaScape’ trading guides, profiles, media terminology, monetization services, exclusive advertising offers – and market views and opinion.
We look forward to continuing to evolve and grow the directory and these further services and resources – and meet the ongoing needs of our fast changing markets.
I’m always in full admiration of anyone who puts themselves on the line to launch a business (MediaScope continues to be a solo–run business) and wish Lenny and Find Media all the best – and appreciate the opportunity to offer this update.
User ID not verified.
interesting to see what findmedia is able to offer that mediascope doesnt.
loved mediascope over the past 3 years and continue to do so… denise brings a strong personal element to the business
User ID not verified.
I appreciate the effort that someone puts it to make this type of site happen but there have been a number of these types of sites launched over the last few years and they have all failed.
The exception to this, as Munky Dean rightly says is Mediascope which is a handy research tool. I do however suspect that as a commercial entity it isnt the most (if at all) profitable!
To start a new site with your main revenue source being display advertising seems a little naive to me. In such nice markets, this just doesnt work!
User ID not verified.
All valid points,
However the main point of difference between what Find Media is doing compared to some of the other players in the market is that we are first and foremost focussing on creating a great tool for businesses and media professionals to connect and compare services.
We are aiming to create a mutually beneficial directory where media sellers can sell their services without paying large commissions and where business owners can take out some of the guess work of choosing which media seller is right for their next marketing campaign.
I appreciate that mediascope is a valued source of advertising news and information for both business and marketing professionals and we do not intend to venture into that space.
And yes there have been a number of players in the market attempting to move into this space however they have been based on different business models e.g. Daily Deals etc. and although a novel idea it seems the timing was not right.
We believe Australia is ready for a media directory like findmedia.com.au and the benefits for business and media owners are immense and well worth the hard work.
If you would like to chat further about the industry and possible opportunities please call me anytime on 0452 179 874 or email to lenny@findmedia.com.au
I look forward to hearing from you.
User ID not verified.
Fair points Lenny. You certainly seem highly passionate about your offering which is great to see.
I wish you the best of luck in getting this up and running and hope you succeed. I do believe that you need to think about alternate revenue streams outside of display ads though, just to ensure that all eggs aren’t in one basket
User ID not verified.
Agree with Alex – if display media is your primary (or only) revenue stream in your business plan…. change your business plan
User ID not verified.
Thanks for the advice Alex and Munky Dean,
Display ads aren’t actually the only revenue stream on the site, media sellers will pay a small subscription fee to be on the site, as low as $147 per year for some businesses. This fee is obviously to assist in the running of the business and to help grow the business at this early stage.
As we are trying to create a community of media sellers and become a first point of call for business owners when searching for advertising, the primary aim right now is making the offer of being on the site as attractive as possible.
We have strategized a number of revenue making streams which can be taken up in the future, the exact methods to be used will be investigated when the time comes so as to not burden the existing community with unnecessary banner ads and such.
Thanks again for your comments.
User ID not verified.