New Myer marketing chief Daniel Bracken set to join company on September 1

New Myer marketing boss: Daniel Bracken

Myer’s new chief merchandise and marketing officer Daniel Bracken will join the company on September 1, Mumbrella can reveal.

The department store chain announced in June that he would be joining but no start date had been set.

Bracken was  previously chief executive of The Apparel Group which owns fashion brands Sportscraft, Saba and Willow.

Confirmation of his start date comes two days after Myer picked Clemenger BBDO Melbourne as its creative agency following a pitch which lasted just over a year. 

Bracken, who also previously worked in a number of senior roles for for Burberry will be responsible for advertising, digital, marketing, events and execution of the Myer brand strategy along with design, sourcing, buying and manufacturing.

Steve Jones

topics Clemenger BBDO Melbourne Daniel Bracken Myer

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