New PR operation Newgate launches in Sydney Melbourne and canberra
Australia has today seen one of the biggest PR agency launches in recent years, with the opening of Newgate Communications in Sydney, Melbourne and Canberra.
The agency – part owned by the British agency of the same name – is mainly made up of former staff of Kreab Gavin Anderson.
The company is being led by Brian Tyson, former managing partner at KGA and a previous press secretary within Nick Greiner’s Liberal NSW Government.
Others include financial PR specialist Felicity Allen who is deputy managing partner. She also worked for KGA, alogn with BHP and Hill & Knowlton.
Former News Limited and James Hardie comms boss Greg Baxter is also on the launch team
Sue Vercoe will head the market and social research division, Newgate Research. Other partners on the team include corporate and financial communication specialists Miche Paterson, social media specialist Feyi Akindoyeni, and infrastructure specialist Jodie Brough.
Tyson said, “We are very pleased to be on board with the world’s fastest growing strategic communications consultancy and hope to create a very strong presence and reputation for the group in Australia.
“Clients have trusted us over many years to work alongside them delivering some of Australia’s most complex and challenging corporate and government projects. We look forward to continuing that tradition in an exciting new venture.”
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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