Comments on: New Qantas ad campaign praised by media and marketing experts

By: kootsy

kootsy — Fri, 11 Sep 2009 04:44:48 +0000

To Shirley and the other uneducated people who commented. As Duncan on the 28 August wrote the young boy is a Torres Strait Islander and not Aboriginal – there are two Indigenous cultures in this country and both as important as the other.

Also what are Aboriginal and Torres Strait people supposed to look like?
Should I be as uneducated and simple minded to believe that all non Indigenous people are supposed to look like Prince Charles and the Queen?

Take a step back and think about what you are about to write, do and say when it comes to the Indigenous people – Aboriginal and Torres Strait Islanders – of this country. We do not need any more stereotypical ideologies from people; 220 plus years of it is plenty!

By the way the commercial does make me feel a little bit more proud of being a Torres Strait Islander.

By: val

val — Fri, 11 Sep 2009 03:59:22 +0000

Where can I get the aboriginal lyrics to I still call Australia Home

By: Giles Martin

Giles Martin — Sun, 30 Aug 2009 10:45:44 +0000

I suppose you could say that The Beatles Double White and Abbey Road were “same same”, or that Pet Sounds and Smile are “same same”.

By: Lee

Lee — Sun, 30 Aug 2009 09:14:39 +0000

Typically beautifully shot as you would expect from Qantas…but if they were looking to capture indigenous Australia…not quite there.
However the scenery is breathtaking (But thats Australia)..kids look good…but kind of same same for me personally.

By: Lauren

Lauren — Fri, 28 Aug 2009 08:13:32 +0000

I watched the special on the making of the commercial last Saturday night (on 7 I think) and they said the boy came from Thursday Island.

By: John Grono

John Grono — Fri, 28 Aug 2009 07:11:28 +0000

Anon … yawn IS a word … hmm technically isn’t, but common parlance is making it one. Glad to be of assistance.

By: Anon

Anon — Fri, 28 Aug 2009 06:57:10 +0000

One word to sum this ad up in…… Yawn

Hmm is that even a word?

By: John Grono

John Grono — Fri, 28 Aug 2009 06:29:21 +0000

oops … that should be “don’t include an aboriginal child”.

By: John Grono

John Grono — Fri, 28 Aug 2009 06:22:54 +0000

Include an aboriginal child and he’s not aboriginal enough. Don’t include an aboriginal and you’re ignorng our indigenous history. Who was it who said “you can’t please all the people all the time”? Personally, I liked it.

By: Malbino

Malbino — Fri, 28 Aug 2009 04:47:30 +0000

It’s same same to me, beautifully shot ,they own that song and that says Qantas.
Does it make me want to fly them no.

But yesterday a friend was catching a plane from Syd/melb and she forgot her mobile phone…
The three different Qantas people I spoke to were all 100% helpful and helped get the phone to her even though the doors had been shut.

I was so impressed I’ll be flying with them.

Its not about a pretty song and PC kids. Its about delivering on your values to customers.[to me anyway]

By: tweebs

tweebs — Fri, 28 Aug 2009 04:36:50 +0000

Not sure what ad everyone else has been watching, but the one I’ve seen is total dog.

Rather than the genuine, insightful work that could’ve emerged from the ‘I still call Australia home’ thought, they ended up with overblown corporate drivel that in no way connects with anything real about Australians. The cynical addition of an Aboriginal kid is an insult.

By: Shirley

Shirley — Fri, 28 Aug 2009 03:50:08 +0000

I was disappointed he didn’t look … more aboriginal, if you get my drift. He seemed very anglicaised. Someone like the little boy in “Australia” would have been brilliant, and a truer representation of aboriginal people.

I know we get back to the ‘are red-heads really Australian’ sort of argument with this line of thinking, but my first impression was that that one aspect was a little disappointing.

Having said that, I was very moved and delighted that a young aboriginal was singing in a native tongue, so good on Qantas for that.

By: Chris

Chris — Thu, 27 Aug 2009 22:47:03 +0000

Are the last couple of comments in an indigenous language as well?

By: Duncan

Duncan — Thu, 27 Aug 2009 21:19:25 +0000

Michael, the 13-year-old chorister Tyus Arndt is singing in a dialect of Kala Lagaw Ya, one of the languages of the Torres Strait Islands.

By: mark m

mark m — Thu, 27 Aug 2009 20:10:23 +0000

Of course the media celebrate,free travel,the would spruk anything paid for