New Zealand Lotteries launches all-singing and dancing TV ad
New Zealand Lotteries has launched a musical-style TV ad for its Instant Kiwi scratch ticket, promoting its new prizes.
The spot, created by DDB Auckland, aims to remind viewers how good it feels to win and features the song “Believe it or Not I’m Walking on Air” from the US TV series The Greatest American Hero.
The ad features the end line: “All new Instant Kiwi. With more prizes, better prizes. It could all change in an instant.”
Credits:
- Agency – DDB New Zealand
- Client – New Zealand Lotteries
- Group Executive Creative Director – Toby Talbot
- Deputy Creative Director – Regan Grafton
- Creatives – Regan Grafton, Brett Colliver, Matt Swinburne
- Agency Executive Producer – Judy Thompson
- Agency Producer – Kim Baldwinson
- Account Team – Aimee McCammon, Krista Nelson
- Production/Film Co – Good Oil
- Producer – Sam Long
- Director – Hamish Rothwell
- Editor – Stewart Reeves
- Grade – Kenny Gibbs, Oktobor
- Visual Effects – Nigel Mortimer
- Post House – Digital Sparks
- Soundpost – Images and Sound
- Soundtrack – ‘Believe it or not’ Greatest American Hero theme
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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Ah Ralph Hinkley where are you now ?
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I like it!
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Gold
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ha! made me laugh – it just works as a visual and story. But I’m not one to buy a ticket any sooner.
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Who is the lead talent?
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