News Australia Sales sees launch of Australia’s largest integrated sales team
News Limited has today launched its integrated sales operation in what it claims is now Australia’s biggest single media sales team.
The launch of News Australia Sales is backed with a “Power of People” marketing campaign promoting the company’s audience reach.
The new offering includes the company’s newspapers, digital titles and newspaper-inserted magazines. However it does not include the magazines within the NewsLifeMedia stable which rebranded from News Magazines last year.
News Australia Sales is led by chief commercial officer Tony Prentice, who is also chairman of the Interactive Advertising Bureau.
Prentice discusses the launch with Mumbrella editor Tim Burrowes:
Prentice claimed: “The new team will be backed up by the biggest and best support team around. Our marketing services team will have more media strategists than most agencies, world class creative and product teams and a reader panel that will provide enormous value to our agency clients.”
News Australia Sales has three divisions – sales, marketing and ad operations.
(Declaration of interest: Mumbrella is among the trade press outlets News Limited is running its marketing campaign on)
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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I’m sure they researched extensively before making the claim about being the biggest.
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What about redundancies. Can News really support 3 or 4 account managers on one agency?
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Its still News Ltd though..isnt it
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why can’t sales people sell all platorms? Surely in this day and age they should be able too? More about audiences, it’s eyeballs after all regardless of platfrom.
Seems like an almost identical structure to FFX….time will tell if News folk are up for the change and challenge they face.
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Grace and Kenneth are alarmingly young.
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Has anyone advised the Aurora Hotel?
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Pity they keep retrenching the editorial staff … to take Bruce Springsteen’s song “57 Channels And Nothing On” a step further into this brave new media world: “57 Sales Hacks And Nothing To Sell.”
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Already missing the Gym+ The bus to Balmain takes a while. Nice view here though.
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