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Opinion | Features
Woz not great
In this guest post Tony Prysten argues that the thousand dollar price of seeing out-of-touch Apple co-founder Steve Wozniack on his Australian tour was a waste of money.
This week, for the cost of two iPads (yep, two) I went to the Woz Live conference in Melbourne. I was not impressed.
What the hell is transmedia?
From advertising campaigns to online video series, the term ‘transmedia’ gets quite the work out. But what does it actually mean? Cathie McGinn trawls the media landscape for a definitive definition.
Transmedia, all media and multiplatform are terms often used interchangeably when referencing modern storytelling techniques. Yet, depending who you speak to, there are distinct differences between them.
According to industry experts Encore spoke to, the key elements that define transmedia can be summarised as follows: platform, time, audience, adaptation, and creative collaboration.
Innovation is the remedy for the ailing magazine industry
With magazine circulations plummeting, FHM closing and rumours rife on future ownership of ACP Magazines, Paul Merrill says the only way forward is launching new titles.Eight years ago in the UK, nearly a quarter of all magazine sales came from magazines that were less than four years old. In Australia, the figure was slightly lower, but still significant. Today, the situation is very different. For a start there are so few new magazines. Yes, Masterchef briefly flared, and Top Gear made an initial impact. But Grazia and Alpha fizzled, and now ACP has shelved their plans to launch Elle.
More than a game: broadcasting the Olympics
The 2012 London Olympics will be the biggest televised sporting event of our time. Brooke Hemphill discovers the logistical challenges and technical requirements of producing the event.
From July 27 to August 12, the Australian media will go sport crazy as the Games of the XXX Olympiad, aka the 2012 London Summer Olympics, unfold. The games will be the most televised sporting event of our time as broadcasters look to master every manner of technology at their disposal.
The Voice - Australia's best example yet of social TV
In this guest post, Sputnik’s Rodd Messent has a theory on why audiences have taken to The Voice .I am an addict of Channel Nine’s hit show The Voice. Such is the extent of my addiction I seriously think my housemate might kick me out of our apartment for the semi-frenzied yelling and tweeting that ensues in our lounge room each time the show airs.It’s the first time in almost three years that such disagreement has resulted in less than civil behaviour towards one another, and it’s made me think it might be a microcosm of the large volume of online debate about the show and, correspondingly, an explanation for its success as a social TV experience.Why brands are the US Army - and culture jammers are the Viet Cong
In this guest posting, Dave Burgess, who painted ‘No War’ on the Sydney Opera House, claims that ‘amoral’ advertisers have copied his idea.
Culture jamming is a 28-year-old term coined by the San Francisco-based band Negativland, who declared that the ‘Studio for the cultural jammer is the world at large’.
Branded content is dead. Long live branded content
In this guest posting, Anthony Freedman argues why branded content is making a comeback.
A few short years ago, probably concurrent with the advent of the PVR, a new term emerged within the marketing communications industry; branded content. This was really synonymous with advertiser funded TV shows where programming was created by brands and deals struck with networks to broadcast them.
There were varying degrees of success with this model.
Shock advertising: 30 ads that would give Australia's ad watchdog a coronary
Is shock an underused weapon in Australian advertising, asks Robin HicksToday, Sydney agency The Cabana Boys used an image of a mouth sewn together to shock people with the idea that problem gamblers lie to conceal their habit. Is it the most disturbing image ever? No. Will it get banned by the Advertising Standards Bureau? No. But it did make me wonder why shock is not used more often in Australia – and not just by charities and government bodies. (WARNING: NSFW)
The making of ratings blockbuster The Voice
Jason Mountney goes on the set of Channel Nine’s talent search series, The Voice, to see how the format, based on an international franchise, has come together. What ingredients have gone into making this certified hit that’s rated more than two million viewers on three consecutive nights?
Mike Goldman has one of the toughest jobs on the set of the Nine network’s new talent show, The Voice. He not only has to narrate the show, but also keep the audience from losing their enthusiasm as they realise shooting TV programs takes a lot longer than the one-hour bursts they see in their lounge rooms. A lot longer.
Nine problems stopping The Global Mail from getting an audience
While it’s a shame The Global Mail has failed to make an impact on the media landscape, the signs have been there for some time.I love the concept of a well resourced, philanthropically-funded independent news site. Anywhere in the world, that’s a rare and wonderful thing. In Australia even more so. So I hope that Grame Wood gets to see his investment make a difference.
And I have no inside info on whether Monica Attard’s sudden departure is linked to the site’s failure to find an audience so far.
Regardless, here are nine areas they can easily start to address:
Journalism’s new model?
Does the launch of philanthropically funded news site The Global Mail signal a new era for journalism or is the model destined to be a passing fad, asks Cathie McGinn in this article first published in Encore magazine.With little fanfare, philanthropically funded news site The Global Mail launched in February this year.
The online-only title received a generous five-year funding commitment from businessman Graeme Wood, founder of accommodation website wotif.com, who donated $15million.
Five things that make a great suit
In this guest posting, Gareth Collins argues that the role of a great account manager is to make the work betterI’m surprised at how many suits I meet who don’t know their role in the advertising business. The question ‘what does an advertising account manager or director do?’ is frequently met with answers such as project manager, relationship manager, plate spinner or go between … and those are the nice ones.
Success is judged on the ability to manage a process, be strong administratively and get stuff done. And while a good suit needs to do all of these things brilliantly, if these are the traits that define a great suit, then I’m in the wrong job.
What the hell is transmedia?
From advertising campaigns to online video series, the term ‘transmedia’ gets quite the work out. But what does it actually mean? Cathie McGinn trawls the media landscape for a definitive definition.
Transmedia, all media and multiplatform are terms often used interchangeably when referencing modern storytelling techniques. Yet, depending who you speak to, there are distinct differences between them.
The top seven...most patronising pieces of communication
Sometimes brands have big ideas. Sometimes marketers get so caught up with a grandiose idea that instead of finding engaging ways to sell breakfast cereal, they start to believe their own rhetoric. And sometimes it’s just lazy marketing. Here are my top seven inadvertently patronising pieces of communication…
1) Last night thousands of women gathered in Sydney’s Centennial Park to take part in She Runs the Night, an event created by Nike.
TV audience measurement – why big isn’t always beautiful
In this guest post, Chris Walton argues that the media industry needs to take a new approach to TV tradingThere has been a significant amount of coverage recently about how successful The Voice has been. Indeed, audience figures of 2.6m+ people are very impressive these days. Based on reports, this is apparently double the size of audience that Nine was hoping for in the lead up to the programme launching.
News.com.au editor-in-chief Penbo: Kyle Sandilands is a misogynist
News.com.au’s editor-in-chief David Penberthy has joined the growing row over Kyle Sandilands’ attack on journalist Alison Stephenson, accusing the Today Network presenter of being a misogynist.
As Mumbrella reported last night, Sandilands launched into a highly personal attack on the journalist after she reported on poor viewer reaction to his new television show Kyle & Jackie O’s Night With The Stars.
Sandilands described Stephenson “a fat slag” and “a piece of shit” and told her that if she didn’t watch her mouth he would hunt her down. He also made comments about the size of Stephenson’s breasts.
Today Penberthy responded to the attack his staff member with a posting on News Limited’s comment site the Punch, describing Sandilands as “a dead-set, rolled-gold, card-carrying dickhead”.
Penberthy added: “I have never had the misfortune of meeting this oxygen thief. I have worked with a number of people who have upset him and been on the receiving end of one of his sprays. The thing which is really interesting is that, in every case, these people have all been women.
He went on:
“When Kyle gets upset he has a pathetic habit of not picking a fight with the male bosses of media organisations but the female reporting staff employed in junior or mid-ranking levels for those organisations.
“It is the mark of his misogyny and the mark of his gutlessness. In the past decade he called former Sydney Confidential columnist, now Woman’s Day editor Fiona Connolly ‘a fat toad’ when she was pregnant. He was just as abusive towards another Confidential writer, Holly Byrnes.”
Penberthy concluded: “Why does anyone employ him? Why would any brand advertise itself on his shows?
The bloke is a piece of shit. ”
In a further sign that the senior editorial ranks of News Limited are taking the attack on their staff member personally, a news story about the attack appears under the byline of news.com.au editor Paul Colgan.
Colgan reports that show sponsor Holden has moved to distance itself from the comments. He reports a Holden spokesman as saying: “Kyle Sandilands’ comments do not on any way reflect the views or opinions of Holden and we are very disappointed to hear his personal attack on a journalist. We have raised our serious concerns with the station directly.”
The story is currently dominating the news.com.au home page.
Meanwhile, Southern Cross Austereo has this morning deleted the comments from yesterday’s audio podcast of the show.
November 23rd, 2011 at 11:16 am
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Comments
23 Nov 11
11:25 am
Great article. Good on you, Penberthy!
23 Nov 11
11:31 am
All of a sudden I love News Ltd., telling it like it is….
23 Nov 11
11:43 am
What a charming man.
23 Nov 11
11:57 am
“Why does anyone employ him?”
Says a News Ltd mouthpiece who forgets his employer has employed him to write in the Sunday Tele the last few weeks …
23 Nov 11
12:16 pm
The silence from Southern Cross Austereo is deafening. This is an opportunity for the new management team to show they have some ethical standards.
23 Nov 11
12:29 pm
Why is it ok for Penbo to call someone a “piece of shit.”, but not OK for Kyle to call someone a “fat slag”.
Penbo and News trying to take the high ground is laughable. They’re gutter trash journo’s and his response has proved that.
23 Nov 11
1:15 pm
god he is scum- ye fucking gods he is scum
23 Nov 11
1:23 pm
Comment #4 – the fact that Kyle started it, opens the door for a response don’t you think?
I’m not a fan of News but in this instant, a genuine no PR spin, response has made me smile.
23 Nov 11
1:24 pm
Seriously Anonymous do we have to spell it out for you.
23 Nov 11
2:26 pm
Firestarter: I think it was about 3rd grade the ‘he started it’ excuse stopped working. Perhaps everyone involved needs to go back to primary and learn fundamental human interaction etiquette or basic manners as we used to call them.
Kyle really does need a good smack in the mouth though.
23 Nov 11
2:43 pm
Does anyone reckon it’ll stop here? Check this out: http://www.smh.com.au/entertai.....1ntwi.html
23 Nov 11
2:46 pm
@ Tim any reason my previous post has not been published seems fairly innocuous compared to what others have written? It was : The silence from Southern Cross Austereo is deafening. This is an opportunity for the new management team to show they have some ethical standards.
23 Nov 11
3:06 pm
News Ltd taking the moral high ground.
What a joke.
They would have needed a map and compass to get there.
23 Nov 11
3:07 pm
Just so you all know, Chopper Read has challenged Sandilands to a fight on twitter. He has also sated that he will smack Kyle so hard that he will “have to stick a toothbrush up his arse to brush his teeth” twitter.com/realchopperread
Can we all rally to make this happen? It would make for some great television.
23 Nov 11
4:02 pm
Why are we all so shocked when a “shock jock” shocks?
23 Nov 11
4:31 pm
“Can we all rally to make this happen? It would make for some great television.”
The problem with that is Kyle has a great face for radio only….
23 Nov 11
4:33 pm
I can’t quite believe that an editor-in-chief (David Penberthy) would go so far as to be quoted calling anyone – even the DETESTABLE Kyle Sandilands – “a dead-set, rolled-gold, card-carrying dickhead” or “oxygen thief” but I LOVE IT!
23 Nov 11
4:44 pm
This guy clearly doesn’t read the comments posted on News Ltd websites every day, make Kyle’s comments sound like a compliment.
23 Nov 11
8:17 pm
Well done penbo. Couldn’t have said it better.
23 Nov 11
9:02 pm
Don’t know why News Ltd and talkback radio are complaining. The things they publish and air about the PM is as demeaning and misogynistic as Kyle’s comments.
23 Nov 11
9:48 pm
#9 – AN
Go on, spell it out for me then.
23 Nov 11
10:10 pm
Pfffft! Couldn’t help laughing the sheer hypocrisy of these comments. Oh for Christ’s sake – you all suddenly get on your moral high-horses when it comes to someone telling it like it is in a way that gets public attention? You all milk this system for what it’s worth – many of you drive expensive cars and rake in huge salaries, then take a ludicrous moral position? You work in advertising and “journalism” (and yes, we see the crap you peddle as ‘intellectual worth’ every day). Guess what? it’s NOT! Few people are buying it anymore. The Telegraph (for instance) was probably the FIRST to condemn Jackie O and her caring of her baby in the gutter press – such a cruel and obnoxious article to any young mother. You think we’ve forgotten Penbo??!
Journo’s and ad peeps (especially those from the gutter press like News Ltd – Levenson Enquiry anyone?) have been peddling this shit for years. Admen, and women, just in case you feel offended – have tried to take a moral position in every space in society – except they can’t because they actually always want to sell you stuff at the end of the day – it’s what they’re paid to do after all.
At least it’s an authentic opinion – more than most people and agencies offer these days. And yet, you still have the sheer audacity to complain? Beggars belief in my eyes.
Ignoring the Telegraph and 50% of advertising agencies would do so much more to make Australia a better place…I don’t agree with (all) Kyle’s comments, but they are no worse than the crap, blinkered, racist, homophobic and brainless articles that Australian tabloids – and the lame ads that agencies create for that matter – print and thrust upon us every day.
The gutter press and advertising creatives are the LEAST qualified people on the planet to comment! You guys earn your living on focus-group formed stereotypes.
Where’s the outrage on these occasions?
Go figure…
24 Nov 11
9:48 am
“Meanwhile, Southern Cross Austereo has this morning deleted the comments from yesterday’s audio podcast of the show.”.. that really is the most telling bit. After all his crap about freedom of speech, his own bosses have deleted yesterday’s comments.
Freedom of alt-delete??
24 Nov 11
10:37 am
Its perfectly acceptable for news.com.au to profit from the racial vilification of members of the public by Andrew Bolt. But its not ok for Sandilands to have a crack at their staff. So News Ltd’s position is, racial vilification of public – ok, sexisms against journalists – not ok.
Could someone tell them they are both not ok?