Go back 20 years and news was received via three channels:
TV
Radio
Newspapers
(Four including with Town Criers…)

There were ad slots and clear deadlines. Compared to now, media was easier to buy. I might be wrong?

Nowadays every consumer in Oz pretty much has access to the web and are on there all the time. There are an infinite amount of channels online and ever popular social sites, which can break news before the wires receive it…

Media land has changed and the dust has certainly not settled yet. Is anyone else, like me, awaiting for this killer app to come along and swallow up a heap of sites..? It would make buying a lot easier.

Big generic websites do offer reach. Niche sites offer quality and targeted views.

If somebody goes to a website all about cars – what a great place to advertise a car. If someone goes to a website all about weddings, what a great place to advertise a wedding dress.

Now, of course a car can also be pushed to the masses to create desire from the numbers and thus sales, however it is hard nowadays because there are simply so many channels and we want to push out on them all without missing out; (it makes 4 commercial terrestial tv channels look very nice and easy.)

Is this why the price is being driven down, because the channels are increasing so rapidly? If that is the case will media land suddenly become acquisition land to cater for supply and demand? Why have 50 sites breaking news when 5 could suffice…?

It will be an interesting 10 years

If so with more and more pages being added to the web every second of the day, where are we going to go?

Comrades it is us who steers a path to the future. i have a few idea’s however if I shared them with you – you might create this “killer app” before I do… “whooooa ha ha ha ha” – deep booming voice

http://www.news.com.au/travel/.....90,00.html

The best part i like about this story is that it is covered by the Courier Mail, which is a QLD based paper, has now made our star for the tourism campaign look stupid! Great work supporting Tourism QLD after all the papers their tourism campaign has
sold since this “Best Job in the World” coverage started.

I know there are people that are interested in the story but how many times can they reprint/playback the same information again and again…

For the next few days the News Int papers (The Sun, Times etc) all covered the furore, the disclosures made by the Tele and started their own research. In that regard don’t papers do that for a whole heap of stories when they are playing catch up?

How much newspaper content is that original?

The real problem is that online media eliminates one of the key economic supports of that the media has traditionally enjoyed – scarcity of inventory. There are only so many ad slots in a half hour of TV, so networks can charge a premium based partly on that. With online, the more pages we create, the less we seem able to charge for them. Hence we have falling ad rates. What happens when ad rates fall? We create more pages.

It’s a downward spiral, and one that I can’t see going away unless someone comes up with an easy and compelling service for highly targeted advertising that is also palatable for consumers.

Tim, if the evil empire is talking about you…you must be doing something right & hurting their bottom line.

Keep the good work-up matey.

people still only barely buy the sunday paper, just cos its a relaxing method of news absorbtion. thats it.

sites like mumbrella do stuff that scares traditional print outlets…. it offers instant feedback from the public, which scares most journalists as they dont like to be told they are full of bull plop! lol