News Ltd launches centralised sports network
News Ltd has created a centralised sports offering which will offer a unified editorial and sales offering across its print and digital platforms.
The announcement:
News Limited today announced its new, innovative and centralised approach to Sport for 2011 with the launch of the News Limited Sports Network.
The News Limited Sports Network builds on our strong heritage and trusted brands across Australia, leveraging the power of content and talented journalists throughout News Limited.
To take sport coverage to the next level. News has brought together expert sports journalists and photographers from across the nation to create one centralised editorial team to deliver emotive, dramatic and authoritive content across print and digital platforms.
“The new team has the talent, experience and determination to cover every breaking story, every big event, from every angle, every minute of the day,” News Limited’s Sports Network Publisher, Tom Salom said.
“In sport, a lot can happen on an off the field and News Limited covers it all, 24 hours a day seven days a week across print, website, phone and iPad platforms.
“The News Limited Sports Network will simplify the buying process for sports advertisers who will now have better access to a large, significant and consistent audience of passionate sports lovers across NRL, AFL, Rugby World Cup, Soccer, F1 Motor Racing, Horse Racing, Swimming, Tennis and Cricket, News Limited’s National Sports Director, Sean Atkinson said today,
“Integrated creative executions, season long sponsorships, major consumer promotions, content creation, as well as access to our high profile sports journalists are all opportunities now available to sports advertisers”.
“News Limited brands share a special bond with readers who are passionate about sport. 2.16 million men turn to our Sunday sport pages every week – spending an average of 19 minutes reading on weekends, and an average of 16 minutes Monday to Friday.
“Event television delivers a huge audience from kick-off to full time, but News Limited offers a much larger, consistent audience week after week, throughout the year – especially when you look at the combination of our magazine, newspaper, online and device audiences.
Under the new model, News Limited’s approach to product development and advertiser engagement will shift from the historic, shorter newspaper deadlines, to longer term strategic planning ensuring the content and product offering are the clear market leaders.
Source: News Ltd press release
