Comments on: News Ltd to introduce Papermotion webcam technology

By: BC

BC — Wed, 13 May 2009 06:46:21 +0000

Simon – was referring to your comment that newspaper publishers have never been able to create engaging content – I concur that a hologram is more engaging but I question the practicality of it

By: Simon T Small

Simon T Small — Wed, 13 May 2009 03:55:21 +0000

You can’t say that a 3D animated & interactive hologram of your product isn’t more engaging than a 2D 4 colour static image of it?!?!

If you are, then we live on different planets.

By: BC

BC — Wed, 13 May 2009 03:44:56 +0000

Simon: “This creates excitement in the newspaper industry because they’ve never been able to create engaging content ” – really? a hell of a lot of people read newspapers and in order to do so they have to be “engaged” in the truest sense of the word.
Let’s not get all anti-traditional media – no single digital entity can deliver the mass audiences that traditional media can with a single execution. What digital does, and does well, is allow consumers to interact with and experience a brand, but it can’t out perform traditional media on reach.
That said, I don’t think News Ltd’s solution is a viable way to deliver both reach and interaction/engagement to consumers or advertisers

By: Simon T Small

Simon T Small — Wed, 13 May 2009 03:24:21 +0000

This creates excitement in the newspaper industry because they’ve never been able to create engaging content and this is a whole new world.

However, people who’ve been working in print for decades don’t understand digital, and the practicalities of this for the user (as mentioned in comments above) means I think it wont fly.

By: Videos to email Versus Video For Email

Videos to email Versus Video For Email — Mon, 11 May 2009 12:27:54 +0000

[...] How to Record and Send a Webcam Email Britain’s Got Talent can claim to be the first TV show with a genuinely global audience – thanks to social media. In this guest post, Silvia Pfeiffer from Australian video metrics company Vquence explores the statistics behind Paul… [...]

By: the first anonymous guy

the first anonymous guy — Mon, 11 May 2009 06:26:13 +0000

i also heard they’re working on an edition that is printed in invisible ink … if you read it in a completely dark room and then turn on the strobe light app on your iphone it means you can read it.

it sounds totally awesome and a great practical idea.

By: BC

BC — Mon, 11 May 2009 05:01:40 +0000

struggling to see the value… surely if you’re sitting in front of a computer and you want to see a video of the Melbourne Cup (the example Joe Tacott), then you’d just click on a video link on your preffered news site??

By: Andrew Dann

Andrew Dann — Mon, 11 May 2009 04:13:19 +0000

If you’re in front of your pc surely you’re reading the online version of the paper?

By: Richard

Richard — Mon, 11 May 2009 04:05:01 +0000

Jack Links have done a cool site with this technology also:
http://www.livingsasquatch.com/

By: the first anonymous guy

the first anonymous guy — Mon, 11 May 2009 03:23:52 +0000

i don’t get it

By: Antony Mcgregor Dey

Antony Mcgregor Dey — Mon, 11 May 2009 03:15:24 +0000

It would be interesting to how much of the tabloid readership read their paper in front of a computer. The Financial Review maybe but I doubt many other papers are read at desk’s in the lunch room maybe but not a computer desk.

Antony McGregor Dey
QMCODES

By: Guy Munro

Guy Munro — Mon, 11 May 2009 03:10:13 +0000

An interesting use of media.

GE in the US have a really cool example.

http://ge.ecomagination.com/sm.....ed_reality