NGEN raise nearly $9,000 for youth charity as part of partnership with UN LTD
Christine Campbell and Lisa Humphries from YOTS, John Dawson and Mark Golafshan from Mindshare and NGEN members (winners of the 2013 NGEN category MFA Award), and Carol Morris UN LTD.
UN LTD – a media, marketing and advertising community which supports Australian young people in need – and NGEN have raised nearly $9,000 for charity Youth Off The Streets.
The groups raised the money as part of a partnership launched at last year’s Media Federation of Australia (MFA) Awards, at which UN LTD beneficiary Youth Off The Streets was selected as the charity brief for the NGEN category.
Youth Off The Streets is a non-denominational community organisation working to support young people who are facing challenges of homelessness, drug and alcohol dependency, and exclusion from school, neglect and abuse.
Winners of the NGEN award John Dawson and Mark Golafshan, from Mindshare have recently presented the charity’s marketing team with a $8,700 cheque raised through the MFA Awards, NGEN category. They also work-shopped ideas with the team on how to build awareness for the community.
The partnership between the two organisations enables NGEN, a community that connects people who work in the field of media communications, to tap into a wide portfolio of non-for-profit organisations that offer innovative programs for high risk young people.
Sophie Madden, CEO of the Media Federation of Australia (MFA) said in a statement: “We are so proud to be aligning the pool of talent and skills of our NGEN members with tackling such a large scale social problem. The partnership with UN LTD meets the needs of many of our members in having a social conscience, wanting to make a difference, and seeing the impact of their efforts.”
The MFA awards saw 116 NGEN members enter strategic recommendations for a new fundraising initiative aimed at building awareness of youth homelessness. The goal is to activate an innovative and cost neutral fundraising event via the NGEN community at the end of 2014.
Carol Morris, general manager UN LTD said in a statement: “The partnership with NGEN is a shining example to our industry of how acting as a collective can support more sustainable business models for these non-for-profit organisations – and the potential to make a real impact can be epic. There is a desperate need from our beneficiaries to tap into the skills that our industry has to offer which is why the UN LTD MENTOR program is a vital step in making a powerful impact in undoing the consequences of youth disadvantage. ”
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Well done. As someone who spent 4 decades in media, and who now works as a volunteer mentor to young people alluded to in this article, 9k whilst it may not seem a lot is fantastic. As a parent of 3 adult kids like many who may read this, do yourself a favour and give them a big kiss and cuddle every opportunity you get. When you see what I see at nights, you know how lucky you are. To work as a volunteer for Father Chris and his team of amazing staff of dedicated people tackling such a major social issue, it is a privilege and an honour. Since 1991 YOTS has taken in excess of 50,000 young people off the streets and helped them overcome their challenges in life. On any given night in Sydney alone there are 4,500 young people sleeping on the streets and YOTS does their best to assist thru placement in refuges and in the longer term, thru accredited schooling right up to year 12. Ad industry people do yourself and young people a favour and become a volunteer. The website has all the details. From my experience you will find it so rewarding to think you may be able to make a tiny difference to someone way less fortunate than you.
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