Nib reveals latest ad in time for Valentine’s Day
Nib Health Insurance has revealed the latest ad for the ‘It’s good to be human’ campaign, promoting its basic hospital cover for couples in the lead up to Valentine’s Day.
The ad’s theme ‘Because you’ll do anything for love’ features elaborate declarations of love, from underwater marriage proposals to a newly married couple water skiing.
https://www.youtube.com/watch?v=XxdxscxjyGY
The overarching campaign, by Saatchi & Saatchi, was revealed last month after the agency was awarded the account in December.
It is running across online, social media and traditional media platforms and aims “to celebrate the real you,” Nib’s chief marketing and development officer Rhod McKensey told Mumbrella last month.
Mariam Chehab
