Nike launches night race for women
Nike has launched a rare locally-made marketing campaign.
The female-targeted initiative, titled ‘She runs the night’, is based around a night race for women.
The 13km race will take be held in Centennial Park Sydney on the evening of 3 May 2012. Ladies can register for the event on Nike’s Facebook page.
The campaign – devised by US Sydney – involves print, outdoor and online films, which are linked to via QR codes on the print ads.
Juliana Nguyen, Nike Pacific’s marketing director, said: “Nike wanted to motivate women to lace-up and discover the excitement and enjoyment of night running with their friends. She Runs The Night will inspire women to run together around an iconic Sydney venue, Centennial Park, and celebrate night running in a safe environment.”
“It’s really important to us that this race is owned by the grassroots female running community of Sydney. Our entire campaign is about telling their stories and making them the heroes,” added Us Sydney ECD Christy Peacock.
Credits:
Us Sydney
Executive Creative Director: Christy Peacock
Creative Director: Chad Mackenzie
Head of Art: Tim Chenery
Copywriter: David Roberts
Agency TV Producer: Trelise Caughey
Agency Print Producer: Corinne Porter
Digital Producer: Nick Scott
Senior Account Director: Kirsty Reynolds
Account Manager: Brooke Doherty
Print + QR motion videos
Production company: Pool
Director: Simon Harsent
Photographer: Simon Harsent
Producer: Cameron Gray
Post-production: Pool
DoP: Chris Miles
Retouching: Cream Studios
Sound design: Sonar Music
Typographer: Luca Ionescu
She Runs The Night Film
Production company: Exit
Director: Kiku Ohe
Producer: Peter Kearny
DoP: Hugh Miller
Post Production: The Editors
Editor: Dave Whittaker
Online Editor: Adam Archer
Sound Design: Wes Chew
Music Composer: Antony Partos
Typographer: Luca Ionescu
Go Kelly!
User ID not verified.
Nice one Nike. Empowering and unconventional, as always.
User ID not verified.
Cool idea, really love it – shame I can’t run 13km.
User ID not verified.
Nice work. Seems like a good idea and a highly relevant one.
User ID not verified.
Any information available apart from Facebook?
User ID not verified.