Nimble the solution to Germans in the engine block in surreal new campaign
Pregnant men, fake dogs and sauna-loving Germans feature in a campaign for short term loan company Nimble featuring unexpected moments.
https://www.youtube.com/watch?v=qAo-QDFbjkw
The ads, developed by Clemenger BBDO Brisbane, present familiar situations but with a twist to promote the lender’s ‘Unexpected Happens’ branding.
Nimble brand strategist Stirling Howard said: “We challenged the team to create a truly memorable campaign with brilliant characters and humour while offering a simple explanation for what the Nimble product offering is all about.”
The ads were directed by The Sweet Shop’s Steve Ayson
Credits:
Client: Nimble
- Nimble Co-Founder: Greg Ellis
- Nimble Co-Founder: Sean Teahan
- Brand Strategist: Stirling Howland
- Marketing Manager: Johan Kriegbaum
Agency: Clemenger BBDO Brisbane
- Creative Director: Levi Slavin
- Associate Creative Director: Cristian Staal
- Associate Creative Director: Marianne Harvey
- Creatives: Simon Vicars, Brett Colliver, Ben Polkinghorne, Scott Kelly
- Head of Interactive: David Smerdon
- Account Director: Lucy Flower
- Account Coordinator: Cassandra Williams
- Agency Producer: Georgia Martin
TV Production: The Sweet Shop
- Director: Steve Ayson
- Producer: Cindy Kavanagh
TV Post Production: Method Studios
- Offline Editor: Peter Sciberras
- Colourist: Edel Rafferty
- Flame Compositor: Chris Betteridge
- Designer: Brett Glover
- Post Producer: Fiona Fry
TV Sound Studio: Flagstaff Audio
- TV Sound Designer: Paul Le Couteur
- TV Sound Producer: Ceri Davies/Sal McManus
Radio Production: Eardrum
- Radio Director: Ralph van Dijk
- Radio Sound Studio: Song Zu
- Radio Sound Engineer: Abby Sie
https://www.youtube.com/watch?v=GFYeUeKv75A
https://www.youtube.com/watch?v=P1J12FM6sW0
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Given that Nimble loans are $100-$1200 I’m more impressed with the auto-mechanic that can replace an engine within that price range!
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Stoner advertising at its best!
Respect.
No sarcasm.
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Smart little loans? Smart!?!
I just did a rough check, and found that Nimble’s interest rate is just short of 100%pa.
And that’s without the default charges that are likely to hit the poor folk who line up for this appalling rort.
The cute ads are the lipstick on a rapacious operation.
EVIL never looked so sweet.
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HANG ON, it’s even worse than I’d calculated: For a $100 loan over just 20 days, a smart Nimble customer would be charged $24. That’s an annual rate of something over 400%.
I hope that there’s someone on that long list of names responsible for this kind of impost on the people who can least afford such extortion who reflects on this as they sip their martinis over the weekend.
Australia is becoming more like the decaying USA every day. Count me out.
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Oh yes, they are costly. But then they are “Smart” little loans.
Smart derives from the German Schmerzen meaning Pain, which is also the primary meaning in English, where it has but a secondary meaning of clever or bright.
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Funny radio campaign too. Digging the Life Narrator.
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@peepee I reckon $24 for a $100 loan sounds alright? Why look at an annual rate if you’re borrowing for 20 days?
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I liked their old campaign featuring that horny bearded guy.
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@ Digger
I agree that the radio campaign is funny, but it is a shame that the disclaimer must be made to fit into the production.
Surely, if anyone thinks you can obtain a loan to pay for the unexpected and not have to accept terms and repayments, then he/she is living in a world as unreal as the one depicted in the TV ads; ads which I personally find overstated, over-directed and not nearly so funny as the radio.
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@richardmoss The disclaimers are a regulatory requirement. Nobody would ever voluntarily want them displayed across or read out in any form of creative.
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