Nine struggles with 15% audience share

Hot Seat: 664,000 for Nine

Nine had a poor showing in the ratings on Tuesday night, with just two shows in the top 10 and an audience share of just over 15%.

Eddie McGuire’s game show Hot Seat was the most watched non-news show for Nine with 664,000, in 14th, ahead of the struggling US version of The Voice, which drew just 615,000.

Nine News placed third with 1.23m across total viewers, followed by A Current Affair in fourth with 1.052m.

Overall, the network was third in channel share behind Seven in first place on 21.6% and Ten in second on 18.6%.

MasterChef at 7pm won the night with 1.372m viewers across the five city metro market ahead of Seven News on 1.306m. The show also won across all three key advertising demographics, 16-39, 18-49, 25-54.

Ten’s Being Lara Bingle at 8pm which followed MasterChef didn’t fair as well on total individuals, placing 11th overall with 713,000 but placed third behind Seven’s Winners and Losers in 16-39, fifth in 18-49 and in 25-54 slipped to ninth spot.

Despite Ten focusing on the youth market, Seven still managed a strong presence across 16-39 with not only Winners and Losers at 8.30pm placing well, but Once Upon A Time at 7:30pm in fourth, World’s Strictest Parents at 9.30pm in fifth, Home & Away at 7pm in sixth and Seven News at 6pm in Seventh, with similar numbers across 18-49 and 25-54.

Rounding out the Top five shows in total viewers, Nine’s A Current Affair was fourth with 1.052m and ABC News was the public broadcaster’s highest show on 1.026m in fifth place.

SBS’s highest rating show was a special on Olympic sprinter Usain Bolt, Usain Bolt: The Fastest Man Alive. The show placed 34th to take 311,000 viewers in the 8:30pm time slot.

At breakfast time, Ten’s Breakfast rated with just 26,000 viewers. Seven’s Sunrise rated with 345,000, while Nine’s Today pulled in 314,000.

Tuesday’s top 15 show:
1. Masterchef – Ten 1.372m
2. Seven News – Seven 1.306m
3. Nine News – Nine 1.230m
4. A Current Affair – Nine 1.052m
5. ABC News – ABC 1.026m
6. Today Tonight – Seven 1.024m
7. Winners and Losers – Seven 1.008m
8. Home and Away – Seven 0.918m
9. Once Upon A Time – Seven 0.917m
10. NCIS – Ten 0.776m
11. Being Lara Bingle – Ten 0.713m
12. Joanna Lumley’s Greek Odyssey – ABC 0.702m
13. Ten News – Ten 0.695m
14. Hot Seat – Nine 0.664m
15. The Project – 6:30 – Ten 0.650m

Tuesday’s channel share:
Seven: 21.6%
Ten: 18.6%
Nine: 15.3%
ABC1: 12.1%
SBS1: 5.3%
GO!: 5.2%
7TWO: 4.2%
ABC2: 3.2%
7mate: 3.0%
One: 2.9%
Gem: 2.8%
Eleven: 2.8%
ABC3: 1.1%
SBS2: 1.1%
ABC News 24: 0.9%

Comments


  1. georgie
    18 Jul 12
    1:27 pm

  2. Ten must be happy with MC’s figures post The Block/Voice. Are Nine execs scratching their heads as to what regular programming they need to have to keep the viewers.Seems none of their regular programs are standouts.So they will inundate as with The Voice and The Block next year.Heaven help us.

  3. Hoin
    18 Jul 12
    5:00 pm

  4. The reason why Eddie’s Hot Seat had increased ratings is that – for a change – it wasn’t a repeat. I can’t believe Nine are actually showing repeats of this show outside the non-ratings period.