Dr Mumbo

Nine to Sydney: Drop dead. We love Melbourne

Back in the good old days, the telly networks could have their cake and it. They could, for example, suck up to the Melbourne viewers without Sydneysiders finding out they didn’t love them.

Obviously these modern networks and crack promo teams are wise to the rise of social media and wouldn’t do anything as dumb any more.

After all, imagine if you created a promo spruiking A Current Affair’s Melbourne credentials. And slagging off Sydney-based shows.

Imagine what Sydney viewers would think.

Happily nobody would be that silly though. Would they?

(Credit goes to the Sydney-based 2Day FM Kyle & Jackie O breakfast show for digging it out.)

For the record, last night, A Current Affair lost to Today Tonight in Sydney. And Melbourne.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.