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Opinion
The keyboard warrior of Twitter
In this guest post, NBN staffer Scott Rhodie writes an unofficial, personal view on his experience with a hostile Twitter critic.Last night I had a strange incident. While on Twitter I noticed someone saying that Australia’s NBN is already outdated. I wrote a small note back explaining they were incorrect.
And their response? The lovely gentleman (whose Twitter profile says: ‘Father of 5 kids, Loving Grandfather of 10 Grandchildren,and 2 Great Granddaughters. love to give heaps to Pollies and Poofters’) said to me: “Go and lick Gillards C*** out U commie Prick”
What's in a name?
In this guest post, Moensie Rossier wonders about the power of names for brands and marketers.
Brands have been having a bit of fun with names lately, not to mention a fair bit of success. Interbrand just named a headhunting firm Cloak & Dagger. And ‘Share a Coke’ showed how much power there is in a name.
The Coke campaign effectively short-circuited the usual mechanics of communication. It undoubtedly stroked people’s egos. But, I believe, its success stems from the fact that it directly and automatically affected people’s behaviour, rather than doing so indirectly by shaping attitudes.
Best ads from Super Bowl 2012
The Super Bowl is all done and a team from North America won. But as well as some sort of sporting event, it’s the world’s biggest advertising showcase. See the best of them right here… and please tell us what you think.
How to debunk media myths
In this post, UWS’s Ullrich Ecker, John Cook and Stephen Lewandowsky argue that cognitive science can help PRs form strategies in managing media misreporting.
A growing cohort of commentators has bemoaned the descent of contemporary political “debate” into a largely fact-free zone.
How about simply focusing on what consumers want?
In this guest post, Peter Mountford argues that brands should think more about what is really going on for consumers
Who here is hoping their favourite brand of toilet paper is going to be organizing a flash mob on their way home from work today?
What the Optus web copyright victory means
In this analysis first published on The Conversation, RMIT’s Marita Shelly examines the implications of Telstra’s defeat over the online rights to the AFL broadcast deal
This week’s Federal Court ruling that Optus customers are able to view sporting matches minutes after they are streamed live without breaching copyright is a landmark decision that alters our understanding of copyright law, and has significant implications for the AFL’s broadcasting rights deal.
Does Gina Rinehart’s bite of a chunk of Fairfax make her an oligarch?
In an article that first appeared in The Conversation, Mark Rolfe wonders whether the mining magnate’s move could turn Fairfax into something resembling America’s Fox network.
Australia’s richest person Gina Rinehart has moved to increase her stake in Fairfax Media, owner of The Age, Sydney Morning Herald and a number of radio stations. Rinehart has already shown her desire to play a role in public life, campaigning against former Prime Minister Kevin Rudd’s aborted mining tax. She has also demonstrated a willingness to make media investments to ensure her pro-business worldview is promulgated.
What does this latest move by Rinehart mean?
Gillard's Australia Day crisis
PM Julia Gillard’s media adviser Tony Hodges has been forced to resign over the Australia Day tent embassy debacle.
It came after it emerged he had revealed opposition leader Tony Abbott’s whereabouts, leading to both politicians being rescued by police in ugly scenes.
Mumbrella editor Tim Burrowes and advertising practitioner Jane Caro debate the topic on Weekend Sunrise’s masters of Spin segment:
The biggest cock-up I made in business
In this guest post, Chris Savage urges agency staff to live the brand.I still shudder when I think about how incredibly stupid I was when I made the biggest stuff up of my career. And then, 18 years later, I did it again. Do not make this mistake with your clients. Ever.
Hey Groupon. Thanks for fucking up email
In this guest post, Daniel Monheit warns that group deal overload is devaluing email marketingEmail marketing used to be fabulous. Back in the heady days of 2010, brands would work hard to build up well qualified databases, upon which they’d bestow carefully crafted correspondence filled with information, offers and incentives. The recipients, of course would be delighted: “Oh look! An email! From one of my favourite brands! And it’s 40 cents off at Woolies this week!”.
The staggering sway of Harold Mitchell
The Power Index today names Aegis Media chairman Harold Mitchell as the most powerful person in Melbourne. Andrew Crook profiles him.
Harold Mitchell takes pride in dispensing with the niceties. When The Power Index visited his South Melbourne private office before Christmas, fresh remains were scattered all over the boardroom table.
Share a Coke with… the moronic masses
The most-read story on Mumbrella last year, with not far off 100,000 page views, was a fairly humdrum yarn about the launch of Coca-Cola’s name-on-a-bottle campaign.The headline, “Coca-Cola puts people’s names on bottles in ‘Share a Coke’ campaign”, though hated by any self-respecting sub-editor, was loved by Google. And in rushed what can be politely described as the public.
Assumptions kill creativity
In this guest post, Gual Barwell disagrees that the sales success of the Old Spice social media campaign was overstated.Yesterday’s post from Cathie McGinn suggested the Old Spice campaign failed to connect with consumers. Based on the facts and figures, I disagree.
What Old Spice and Wieden + Kennedy has done and done phenomenally well is to create a franchise.
The SMH's readers (are wrong) editor
We are now about five months into the reign of Australia’s first readers’ editor. And I don’t think it is working.
It struck me at the time of Judy Prisk’s appointment to the Sydney Morning Herald that the fact that her boss was editor-in-chief Peter Fray was not going to be ideal if she was going to be the independent voice of the reader.
The emperor's new fragrance: Old Spice’s campaign failure
In this guest post, Cathie McGinn slays a sacred cow of 21st century marketing – the highly awarded Old Spice campaign.One of the biggest myths of recent times (by which I mean a story of great heroism and triumph we’d all like to believe but deep down know to be untrue) is the Old Spice social media campaign. It’s been much lauded and awarded as an example of outstanding content, a creative and collaborative way of connecting with consumers and driving a record increase in sales.
Nine’s not-so-secret election weapon – Laurie Oakes
Nine News is the latest broadcaster to go to a war footing on the forthcoming federal election, creating a series of promotions making the most of respected political veteran Laurie Oakes.
The promos, based on transmission area, feature Nine journos and presenters singing Oakes’ praises.
TCN-9 – Sydney:
GTV-9 – Melbourne:
QTQ-9 – Brisbane:
The 66-year-old Oakes has been covering politics since 1965.
Nine is not the only broadcaster to be gearing up for a dramatic election. The ABC has already played its big three cards – ABC News 24 launches next week; The Gruen Transfer will run a series of 45-minute Gruen Nation specials and The Chaser will return with Yes We Canberra.
July 13th, 2010 at 7:32 pm
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Comments
13 Jul 10
10:33 pm
“local politicans singing Oakes’ praises”
Politicians? All I see is other Channel 9 journos.
14 Jul 10
9:28 am
Laurie Oakes is a political messiah! Sold me, not… This is almost as awesome and sensational as the Get Up! Election lead up campaign video. Although they were trying to take the piss (I think). Hilarious.
14 Jul 10
9:31 am
Hi Daniel, Amended accordingly – thanks for pointing it out.
And Gual, I’m with Nine on this one. Laurie Oakes is massviely respected across the media – it does make sense to make the most of one of their greatest assets.
Cheers,
Tim – Mumbrella
14 Jul 10
12:27 pm
@Tim, not necessarily trying to demean Laurie Oakes’ political prowess. Was referring more to the production value of the ads themselves.
16 Jul 10
6:04 pm
Laurie Oakes lies for channel nine”s ratings.
18 Jul 10
12:53 am
Oakes has overstepped the line from being a political journalist/ observer and knowingly made himself a player. By using whatever information he has, he has affected the scenario he is supposed to observe and report on, and he must have done this knowingly. Therefore one might wonder what his intentions are, what kind of agenda he is pursuing, and why. I have held him in high regard but my opinion of him is now severely altered.
18 Jul 10
12:34 pm
Dear Sir,
As a relatively new Australian Citizen, it has come to my notice that there are far too many uninformed voters that want to vote for the individual rather than the Party or what it stands for. This in the long run will be extreamly detremental to the good of Australia. The general public and particularily new voters need to be made aware of this.
I strongly feel, that because of your knoweledge and standing in the Community, you are the most credible person to take on this task. Ignorance is no excuse for a poor economy and the sooner Beaurocracy realize that a Country needs to run like a well oiled business the better, or we will all be poor.
Thank you for this opportunity.
KInd regards,
Patrick
25 Jul 10
1:10 pm
I was very impressed with Laurie Oakes assessment of our two major political leaders in the article” Leaders without bcourage to lead”. I cannot remember when I have been less inspired by the choices that the coming federal election presents.. Please bring back Malcolm Turnbull and Kevin Rudd.
27 Jul 10
8:02 pm
Laurie. Don’t like women very much do you….. thought journalists were meant
to give the facts and let us decide. I ENJOY HEARING FROM YOU, but your predudices are showing. I like Julia, the more you rant on about her, the more us women are going to vote for her… so lay off
28 Jul 10
10:35 am
At last Laurie you are revealing your true colours. Along with your partner in misogyny, alias Phoney Rabbit leader of the Coalemission party, you are venting your diseased spleens. Unfortunately you have the eyes and ears of the ill informed (the swinging voters) via the dubious Daily Bellylaugh and Channel mime. You have powerful allies in the overseas shareholders who make up the bulk of the opposition attempting to coerce the current government. You have a more than willing partner in your crusade in Limited News via their propaganda sheet. So much for journalistic freedom. The editorial policy pervades the entire publications. If you succeed and the mad monk becomes Prime Minister you can be assured that Pell will replace the G.G and the Pope will replace E 2.
3 Aug 10
6:45 pm
Hi there it was good to see Tony Abbott at his re-release of his parental leave pokicy.
What was even better he is not only offering his 26 fully paid leave to full time working mums but also to the not so well to as he said even if you are only working 4 hrs. per week you will recieve the 26 weeks pay.
Hang on Tony does that mean that a woman working 4 hours a week at $ 15.00 per
hour will get $60 bucks a week or $1560 for the 26 weeks.
Does anyone else see a problem with this.?
These payments are mainly earmarked for the well to do as some women could recieve $75.000 or $ 2888 per week.
Why would Tony entertain such a stark difference between the have’s and the not so well off.
Surely having children should not be depended on how much a a government is willing to pay.
Peter Dutton stated on Q & A last monday that it would be great to keep women from mid range to high range income in their jobs.Nothing about the 80 % of women who don’t fall under these larger saleries
9 Aug 10
8:46 pm
With apologies to Hemingway:
“For whom the Pell toils”.
Cardinal George must be getting a little worried for his protege Phoney Rabbit when he has to order his dwindling congregations not to vote Green. His reason is that attempting to save the planet is unchristian. Could it be that Green preferences might just get Labor across the line causing great difficulties for the apprentice church leader?
10 Aug 10
11:59 am
Women who vote for Julia are ignorant and stupid as she is the most arrogant woman on earth and also is too full of herself. She is not a good example for our children. She also always has a smirk on her face and lies too much.
10 Aug 10
4:07 pm
Oh come on anonymous, if you are going to be that rude and ignorant, why not be brave enough to use your own name