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	<title>Comments on: Nine&#8217;s Today show to be live streamed</title>
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	<description>Everything under Australia’s media and marketing umbrella</description>
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		<title>By: candace a</title>
		<link>http://mumbrella.com.au/nines-today-show-to-be-live-streamed-6944#comment-9146</link>
		<dc:creator>candace a</dc:creator>
		<pubDate>Tue, 30 Jun 2009 23:16:10 +0000</pubDate>
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		<description>i am overseas at the moment, and really feel like i need to be home, so this will be great for me.  and since its in the end of the day for me, thats even better!</description>
		<content:encoded><![CDATA[<p>i am overseas at the moment, and really feel like i need to be home, so this will be great for me.  and since its in the end of the day for me, thats even better!</p>
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		<title>By: Ben Barren - Confessions of a Mad Man &#187; A Friday Occupied with TK Societys, Kanye4Luis, Thunder$ + 2nd Coming of Be&#8217;Jesus.</title>
		<link>http://mumbrella.com.au/nines-today-show-to-be-live-streamed-6944#comment-8898</link>
		<dc:creator>Ben Barren - Confessions of a Mad Man &#187; A Friday Occupied with TK Societys, Kanye4Luis, Thunder$ + 2nd Coming of Be&#8217;Jesus.</dc:creator>
		<pubDate>Fri, 26 Jun 2009 04:32:54 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=6944#comment-8898</guid>
		<description>[...]  I guess Ch9 did just announce they would be streaming the Today show live.. via Mumbrella, well why not apply that thinking to The Ashes - it would be great to have a live videostream (that was not content metered ie outside monthly isp gigage bundled)provided by ninemsn. CBS are trying to talk the talk about live sports streaming.. but whether they will really walk the walk : &#8220;“ March Madness is a good example of authentication,” Smith said, without directly answering the question. “It’s the same number of ads but just different ads. It is the broadcast television model brought on line. It’s kind of a case study. We’re getting opener and opener.”&#8221; [...]</description>
		<content:encoded><![CDATA[<p>[...]  I guess Ch9 did just announce they would be streaming the Today show live.. via Mumbrella, well why not apply that thinking to The Ashes &#8211; it would be great to have a live videostream (that was not content metered ie outside monthly isp gigage bundled)provided by ninemsn. CBS are trying to talk the talk about live sports streaming.. but whether they will really walk the walk : &#8220;“ March Madness is a good example of authentication,” Smith said, without directly answering the question. “It’s the same number of ads but just different ads. It is the broadcast television model brought on line. It’s kind of a case study. We’re getting opener and opener.”&#8221; [...]</p>
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		<title>By: Chris Abbott</title>
		<link>http://mumbrella.com.au/nines-today-show-to-be-live-streamed-6944#comment-8780</link>
		<dc:creator>Chris Abbott</dc:creator>
		<pubDate>Wed, 24 Jun 2009 06:37:33 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=6944#comment-8780</guid>
		<description>Bout 5 years 2 L8...</description>
		<content:encoded><![CDATA[<p>Bout 5 years 2 L8&#8230;</p>
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		<title>By: Square Eyes</title>
		<link>http://mumbrella.com.au/nines-today-show-to-be-live-streamed-6944#comment-8774</link>
		<dc:creator>Square Eyes</dc:creator>
		<pubDate>Wed, 24 Jun 2009 06:08:06 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=6944#comment-8774</guid>
		<description>Perhaps they&#039;re aiming at commuters who can watch it on their mobiles.</description>
		<content:encoded><![CDATA[<p>Perhaps they&#8217;re aiming at commuters who can watch it on their mobiles.</p>
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		<title>By: Get with it ..</title>
		<link>http://mumbrella.com.au/nines-today-show-to-be-live-streamed-6944#comment-8766</link>
		<dc:creator>Get with it ..</dc:creator>
		<pubDate>Wed, 24 Jun 2009 05:24:37 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=6944#comment-8766</guid>
		<description>UMM ... ABC&#039;s excellent News Breakfast program has been available by stream since it began last year. I think most ABC News programs are. ninemsn is SOOO cutting edge... I love the &#039;unprecedented&#039; bit.</description>
		<content:encoded><![CDATA[<p>UMM &#8230; ABC&#8217;s excellent News Breakfast program has been available by stream since it began last year. I think most ABC News programs are. ninemsn is SOOO cutting edge&#8230; I love the &#8216;unprecedented&#8217; bit.</p>
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		<title>By: Great Strategy</title>
		<link>http://mumbrella.com.au/nines-today-show-to-be-live-streamed-6944#comment-8765</link>
		<dc:creator>Great Strategy</dc:creator>
		<pubDate>Wed, 24 Jun 2009 05:20:42 +0000</pubDate>
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		<description>I think iinet already include NineMSN in their freezone,</description>
		<content:encoded><![CDATA[<p>I think iinet already include NineMSN in their freezone,</p>
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		<title>By: Damien</title>
		<link>http://mumbrella.com.au/nines-today-show-to-be-live-streamed-6944#comment-8754</link>
		<dc:creator>Damien</dc:creator>
		<pubDate>Wed, 24 Jun 2009 04:31:46 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=6944#comment-8754</guid>
		<description>Radio stations have been streaming their full programs for years, so this is a logical step for the FTA&#039;s. The only reason its taken so long for TV is data costs, AU&#039;s poor broadband penetration and online rights restrictions (ie AFL, NRL, Cricket etc) . I&#039;m sure if it&#039;s accessible and the user experience is reasonable, people will use it.</description>
		<content:encoded><![CDATA[<p>Radio stations have been streaming their full programs for years, so this is a logical step for the FTA&#8217;s. The only reason its taken so long for TV is data costs, AU&#8217;s poor broadband penetration and online rights restrictions (ie AFL, NRL, Cricket etc) . I&#8217;m sure if it&#8217;s accessible and the user experience is reasonable, people will use it.</p>
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		<title>By: Lance from Neighbours</title>
		<link>http://mumbrella.com.au/nines-today-show-to-be-live-streamed-6944#comment-8742</link>
		<dc:creator>Lance from Neighbours</dc:creator>
		<pubDate>Wed, 24 Jun 2009 03:23:33 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=6944#comment-8742</guid>
		<description>odd. net usage pre 9am is very small. also, most people are in transit during this time

i don&#039;t understand who this will help. can&#039;t see ad dollars streaming in nor incremental eyes for the Today Show.

is it more around PR to get some advantage over the koch show?</description>
		<content:encoded><![CDATA[<p>odd. net usage pre 9am is very small. also, most people are in transit during this time</p>
<p>i don&#8217;t understand who this will help. can&#8217;t see ad dollars streaming in nor incremental eyes for the Today Show.</p>
<p>is it more around PR to get some advantage over the koch show?</p>
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		<title>By: Tim Bennett</title>
		<link>http://mumbrella.com.au/nines-today-show-to-be-live-streamed-6944#comment-8740</link>
		<dc:creator>Tim Bennett</dc:creator>
		<pubDate>Wed, 24 Jun 2009 03:17:12 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=6944#comment-8740</guid>
		<description>The question is, why haven&#039;t they done this sooner? They can still do ads, and I would guess that people won&#039;t bother &quot;channel surfing&quot; - too difficult or pointless. 

Getting a partnering arrangement with some ISPs (so the download doesn&#039;t count towards monthly quota, like the ABC has) would be a logical next step.</description>
		<content:encoded><![CDATA[<p>The question is, why haven&#8217;t they done this sooner? They can still do ads, and I would guess that people won&#8217;t bother &#8220;channel surfing&#8221; &#8211; too difficult or pointless. </p>
<p>Getting a partnering arrangement with some ISPs (so the download doesn&#8217;t count towards monthly quota, like the ABC has) would be a logical next step.</p>
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