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	<title>Comments on: Nintendo launches campaign for Black Wii</title>
	<atom:link href="http://mumbrella.com.au/nintendo-launches-campaign-for-black-wii-20311/feed" rel="self" type="application/rss+xml" />
	<link>http://mumbrella.com.au/nintendo-launches-campaign-for-black-wii-20311</link>
	<description>Everything under Australia’s media and marketing umbrella</description>
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		<title>By: Anonymous</title>
		<link>http://mumbrella.com.au/nintendo-launches-campaign-for-black-wii-20311#comment-33958</link>
		<dc:creator>Anonymous</dc:creator>
		<pubDate>Mon, 22 Mar 2010 02:01:18 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=20311#comment-33958</guid>
		<description>three things:

 - first; the american console that was mistaken for a gun looked like a gun
- second; the black console would probably appeal to the style-concious consumer who wants their wii to blend in with their tv, sound system, etc.
- third; the advert does just that - it makes the wii look stylish. give into your darkside is simply a play on words. Shouldn&#039;t be read into</description>
		<content:encoded><![CDATA[<p>three things:</p>
<p> &#8211; first; the american console that was mistaken for a gun looked like a gun<br />
- second; the black console would probably appeal to the style-concious consumer who wants their wii to blend in with their tv, sound system, etc.<br />
- third; the advert does just that &#8211; it makes the wii look stylish. give into your darkside is simply a play on words. Shouldn&#8217;t be read into</p>
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		<title>By: Anon</title>
		<link>http://mumbrella.com.au/nintendo-launches-campaign-for-black-wii-20311#comment-32979</link>
		<dc:creator>Anon</dc:creator>
		<pubDate>Thu, 11 Mar 2010 23:52:41 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=20311#comment-32979</guid>
		<description>The information on this is completely false. America does not have the black wii at all, they only have the black controllers.</description>
		<content:encoded><![CDATA[<p>The information on this is completely false. America does not have the black wii at all, they only have the black controllers.</p>
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		<title>By: Anthony</title>
		<link>http://mumbrella.com.au/nintendo-launches-campaign-for-black-wii-20311#comment-32978</link>
		<dc:creator>Anthony</dc:creator>
		<pubDate>Thu, 11 Mar 2010 23:51:55 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=20311#comment-32978</guid>
		<description>I live in the US and we do not have a black wii</description>
		<content:encoded><![CDATA[<p>I live in the US and we do not have a black wii</p>
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		<title>By: Delimiter &#8211; Video: Meet Apple&#8217;s new black Wii</title>
		<link>http://mumbrella.com.au/nintendo-launches-campaign-for-black-wii-20311#comment-32975</link>
		<dc:creator>Delimiter &#8211; Video: Meet Apple&#8217;s new black Wii</dc:creator>
		<pubDate>Thu, 11 Mar 2010 22:55:34 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=20311#comment-32975</guid>
		<description>[...] has created a new video ad to promote its black Wii, which went on sale in Australia yesterday. Mumbrella has reported that the ad was created by agency Leo Burnett [...]</description>
		<content:encoded><![CDATA[<p>[...] has created a new video ad to promote its black Wii, which went on sale in Australia yesterday. Mumbrella has reported that the ad was created by agency Leo Burnett [...]</p>
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		<title>By: Sony Challenges Nintendo Wii Through Play Station Move &#171; The News Today</title>
		<link>http://mumbrella.com.au/nintendo-launches-campaign-for-black-wii-20311#comment-32948</link>
		<dc:creator>Sony Challenges Nintendo Wii Through Play Station Move &#171; The News Today</dc:creator>
		<pubDate>Thu, 11 Mar 2010 13:09:28 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=20311#comment-32948</guid>
		<description>[...] Nintendo launches debate for Black Wii - mUmBRELLA [...]</description>
		<content:encoded><![CDATA[<p>[...] Nintendo launches debate for Black Wii &#8211; mUmBRELLA [...]</p>
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		<title>By: HomeBreWizard &#8211; Unlock Your Wii Without Voiding The Warranty. &#124; cheapax.com</title>
		<link>http://mumbrella.com.au/nintendo-launches-campaign-for-black-wii-20311#comment-32947</link>
		<dc:creator>HomeBreWizard &#8211; Unlock Your Wii Without Voiding The Warranty. &#124; cheapax.com</dc:creator>
		<pubDate>Thu, 11 Mar 2010 12:53:49 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=20311#comment-32947</guid>
		<description>[...] Nintendo launches campaign for Black Wii &#8211; mUmBRELLA [...]</description>
		<content:encoded><![CDATA[<p>[...] Nintendo launches campaign for Black Wii &#8211; mUmBRELLA [...]</p>
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		<title>By: Larry</title>
		<link>http://mumbrella.com.au/nintendo-launches-campaign-for-black-wii-20311#comment-32933</link>
		<dc:creator>Larry</dc:creator>
		<pubDate>Thu, 11 Mar 2010 07:36:46 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=20311#comment-32933</guid>
		<description>i might be old, but how is the colour relevant? and how will it move consoles?

it&#039;s the same old kit they rolled out 4 years ago isn&#039;t it?</description>
		<content:encoded><![CDATA[<p>i might be old, but how is the colour relevant? and how will it move consoles?</p>
<p>it&#8217;s the same old kit they rolled out 4 years ago isn&#8217;t it?</p>
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		<title>By: Tim P</title>
		<link>http://mumbrella.com.au/nintendo-launches-campaign-for-black-wii-20311#comment-32930</link>
		<dc:creator>Tim P</dc:creator>
		<pubDate>Thu, 11 Mar 2010 06:27:12 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=20311#comment-32930</guid>
		<description>&#039;not convinced the timing is great given yesterday&#039;s news: &quot;A three-year-old US toddler has died after shooting herself with a loaded gun that she mistook for a Wii controller, media reports say.&quot;</description>
		<content:encoded><![CDATA[<p>&#8216;not convinced the timing is great given yesterday&#8217;s news: &#8220;A three-year-old US toddler has died after shooting herself with a loaded gun that she mistook for a Wii controller, media reports say.&#8221;</p>
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		<title>By: Mark</title>
		<link>http://mumbrella.com.au/nintendo-launches-campaign-for-black-wii-20311#comment-32920</link>
		<dc:creator>Mark</dc:creator>
		<pubDate>Thu, 11 Mar 2010 05:38:08 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=20311#comment-32920</guid>
		<description>I love the idea of the black wii but definitely agree with 4.18 - doesn&#039;t make any sense to promote it with the Wii Sports and say &#039;give in to your darkside&#039;, the creative is kind of pointless...it&#039;s a good looking console though and should move mega units regardless</description>
		<content:encoded><![CDATA[<p>I love the idea of the black wii but definitely agree with 4.18 &#8211; doesn&#8217;t make any sense to promote it with the Wii Sports and say &#8216;give in to your darkside&#8217;, the creative is kind of pointless&#8230;it&#8217;s a good looking console though and should move mega units regardless</p>
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		<title>By: tbone</title>
		<link>http://mumbrella.com.au/nintendo-launches-campaign-for-black-wii-20311#comment-32917</link>
		<dc:creator>tbone</dc:creator>
		<pubDate>Thu, 11 Mar 2010 05:31:08 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=20311#comment-32917</guid>
		<description>yes its stupid, but it will sell like hotcakes.

malibu stacey has a new hat!</description>
		<content:encoded><![CDATA[<p>yes its stupid, but it will sell like hotcakes.</p>
<p>malibu stacey has a new hat!</p>
]]></content:encoded>
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	<item>
		<title>By: long time listener, first time caller...</title>
		<link>http://mumbrella.com.au/nintendo-launches-campaign-for-black-wii-20311#comment-32912</link>
		<dc:creator>long time listener, first time caller...</dc:creator>
		<pubDate>Thu, 11 Mar 2010 05:18:24 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=20311#comment-32912</guid>
		<description>So, just a thought, but given the creepy audio and the creepy black goo, wouldn&#039;t Nintendo have been better to position the launch with something other than the friendly Wii sports?</description>
		<content:encoded><![CDATA[<p>So, just a thought, but given the creepy audio and the creepy black goo, wouldn&#8217;t Nintendo have been better to position the launch with something other than the friendly Wii sports?</p>
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	<item>
		<title>By: Wilhaus</title>
		<link>http://mumbrella.com.au/nintendo-launches-campaign-for-black-wii-20311#comment-32904</link>
		<dc:creator>Wilhaus</dc:creator>
		<pubDate>Thu, 11 Mar 2010 04:46:25 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=20311#comment-32904</guid>
		<description>So let me get this straight: a wholesome brand that won&#039;t align itself it anything adult (ie alcohol) and goes out of it&#039;s way to be cutesy is now ...wait for it.. trying to appear edgy. Am I reading this right?</description>
		<content:encoded><![CDATA[<p>So let me get this straight: a wholesome brand that won&#8217;t align itself it anything adult (ie alcohol) and goes out of it&#8217;s way to be cutesy is now &#8230;wait for it.. trying to appear edgy. Am I reading this right?</p>
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		<title>By: Riarn</title>
		<link>http://mumbrella.com.au/nintendo-launches-campaign-for-black-wii-20311#comment-32902</link>
		<dc:creator>Riarn</dc:creator>
		<pubDate>Thu, 11 Mar 2010 04:42:12 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=20311#comment-32902</guid>
		<description>So they watched the spiderman 3 trailer. I actually thought from the start that it was a promo for Spiderman 3 the game.. cause its exactly the same creative.

And who gives a shit about the change in colour for a console.. hasnt that been proved to be pointless since the multicoloured 64&#039;s?</description>
		<content:encoded><![CDATA[<p>So they watched the spiderman 3 trailer. I actually thought from the start that it was a promo for Spiderman 3 the game.. cause its exactly the same creative.</p>
<p>And who gives a shit about the change in colour for a console.. hasnt that been proved to be pointless since the multicoloured 64&#8217;s?</p>
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