Nova challenges listeners to mutilate their teddy bears
Nova has today launched an ad campaign to back the next phase of its For Love & Money campaign to promote its Sydney breakfast show.
The campaign, created by Happy Soldiers, asks listeners to the Merrick, Dools & Ricki-Lee show what sacrifice they are willing to make.
The ads include a teddy bear in the blender and a football team who give up their shorts.
Listeners are being asked to pledge their sacrifice and upload video or photographic evidence of carrying it out to Nova’s Facebook page in order to win cash.
The first phase of the campaign which ran in June challenged listeners to help market the show.
David Borean, GM of Nova 969, said: “Through our first Love & Money campaign we were able to reach out to communities on-air and online who we hadn’t previously engaged. We were really impressed with the response we got, so this time around, we’re keen to see how much people are willing to sacrifice for Nova 969.”
The campaign will run through to November.
Credits:
- Client: DMG Radio Australia / Nova 969
- Creative Agency: Happy Soldiers
- Digital Agency: Shine Media
- Production Company: Snakes & Ladders Productions
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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For the love of god these are crap.
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Lost another listener Nova. What a stupid prank to pull. I hope you paid the advertising company a lot of money for this mistake. To think some sick person thought of this and actually benefited from it.
It wasn’t funny and that Merrick, Dools and Ricky-Lee allowed their names to be put to it only goes to show how desperate you guys really are.
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Rather daft promotion. The point is…?
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“Nova has today launched an ad campaign to back the next phase of *it’s* For Love & Money campaign to promote its Sydney breakfast show.”
Possessive. No apostrophe needed.
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Ta Mike (Mumbrella – crowd sourcing grammar check since 2008).
Cheers,
Tim – Mumbrella