Opinion

Nova’s personal touch

In the last three hours, I’ve had more than 50 emails – more than half of them press releases. The same thing will happen this afternoon. And tomorrow. And the day after that.  

Ryan Monty WippaWhich is why a) I feel constantly guilty about not replying to messages (3116 unread messages and counting) and b) As every other journo is in the same boat, it can be hard to get your press release considered.

So a big up to the team behind this effort on behalf of Nova to promote the Ryan, Monty & Wippa show.

It appears to be a handwritten note from Ryan Shelton (although when you look very closely it’s actually a photocopy), and also comes with a framed photo of the three of them.

After that sort of cutthrough , it seems almost churlish not to mention that Ryan, Monty & Wippa can be heard on weekdays from 4-6pm on Nova 969 Sydney, Nova 100 Melbourne, Nova 919 Adelaide, Nova 106.9 Brisbane and Nova 937 Perth.

The ad’s not bad either. It’s by Three Drunk Monkeys and Jungle Boys:

Tim Burrowes

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