NRMA Insurance Broncos partner with Mediabrands Futures Sport and Entertainment
The NRMA Insurance Broncos has appointed Mediabrands’ Futures Sport and Entertainment as their main research agency.
The announcement:
After partnering in 2013 on a one-year deal, the NRMA Insurance Broncos will engage Mediabrands, Futures Sport and Entertainment as their main research agency to measure a range of commercial metrics and exposure of their partners.
A partnership for two years will see Futures appointed to carry out these research and exposure requirements for the Broncos in 2014 and 2015.
Futures’ scope of work extends beyond traditional sponsorship and measurement and valuation to cover fan surveys, segmentation and benchmarking.
Kevin Alavy, Managing Director of Futures Sport and Entertainment states: “Futures is delighted to have been appointed as the Broncos’ research agency. Both organisations understand the importance of investing in the highest-quality research, and we’re excited about how our market-leading services will help the club to reach new heights.”
Terry Reader, General Manager Marketing and Commercial Operations at the NRMA Insurance Broncos states that Futures originally came to the attention of the Broncos through the work they do with global organisations such as the International Cricket Council and a leading English Premier League soccer club.
They have been appointed for a further two-year term after the level of servicing, data and insights they provided our football club in 2013.
“The Broncos invest heavily in research to ensure that we are at the forefront with new and relevant information relating to our sponsors, members and fans to take the club forward,” Reader said.
Source: Futures/Broncos Partnership press release.
