NRMA roll out new ‘job seeker’ spot to promote emergency home assistance program
The NRMA is promoting its new Emergency Home Assistance program with a sequel to its 1990s ‘job seeker’ campaign created by The Works which sees an job interview candidate stop on his way to the interview to help someone in need.
Originally released in 1999, the ad featured a young man driving to a job interview in the rain where he encounters a stranded motorist on the side of the road. He stops to help before continuing on to his interview, dishevelled and wet. The final scene shows him being congratulated by his parents for getting the job as an NRMA roadside assistance patrol.
The new ad, created by The Works, follows the same theme except the man is on his way to the bus stop when a woman calls out for help as her kitchen is flooding. He goes in and helps before continuing on his way to the job interview, complete with an unfortunate wet patch on the crotch of his pants. The final scene is the young man celebrating his new job in the emergency home assistance program with his dad who works in the NRMA roadside assistance patrol.
NRMA Group CEO Tony Stuart said: “The NRMA job-seeker ad from 1999 was easily the best ad we’ve ever done and probably one of the best ads of that decade.Fifteen years after the ad first hit the screens and we still have Members commenting on how much they loved it. That’s why we were so keen to bring the ad back to life, in strikes at the heart of what we are best known for – H-E-L-P – but this time we’re helping people in their homes, not on the road.
“Paying homage to the ad in 2014 is particularly relevant because this year the NRMA is celebrating its 90th anniversary of our legendary roadside assistance service. The message to Members is clear – we’re still there to help you any time you need us, except now we’re also helping you at home.”
The ad rolls out today across all major commercial stations.
The original 1999 spot:
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Great. Well done all concerned.
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This the Phantom Menace of ads….
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Well, how flattering! Jason Mendes, Gil Bull and I wrote NRMA Jobseeker mark 1 back in 1999 while working together at Saatchi.
Ray Lawrence directed it – brilliantly.
It is one of the ads I am proudest of in my career.
Lovely to see the client and public feel the same and that it has been resurrected.
I did actually write a bunch of follow-up spots way back then…..probably still have the scripts somewhere, if anyone is interested.
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