NSW Transport recruit comedian Shane Jacobson to promote boat safety
Comedian Shane Jacobson is the face of a new safety campaign from NSW Transport promoting lifejacket awareness and safe and responsible boating behaviour.
Jacobson appears in a series of online videos created by George Patterson Y&R called “That’s Not On” which aim to drive home the message if your lifejacket is not on, it can’t save you with the tagline “Wear a lifejacket – it never ruined a day on the water”.
https://www.youtube.com/watch?v=0JQTgHwIN5o
Jacobson said in a statement: “We want to see people get into the habit of putting on a lifejacket in the same way they remember to apply sunscreen – it is simple and could save their life”
The videos complement a print, TV and radio campaign aimed to remind people to wear a life jacket. A website provides information on lifejackets and safety.
Minister for roads and ports Duncan Gay said in a statement: “One of the hardest facts to contend with is that nine out 10 people who drowned while boating in NSW in the last decade were not wearing a lifejacket.
“Our boating safety officers are taking a zero tolerance approach this season and issuing on the spot fines to people who don’t wear their lifejacket.”
https://www.youtube.com/watch?v=cg-2POJGAkg
https://www.youtube.com/watch?v=LtUZ-OSJfuI
https://www.youtube.com/watch?v=p4tm8StDEqw
Credits:
- Creative Directors: David Joubert and Bart Pawlak
- Art Director: Dean Mortensen
- Copywriter: Jason Kempen
- Senior Account Director: Cormac Stanford
- Strategic Planner: Bohdi Lewis
- Digital Planner: Shani Tomkins
- Digital Producer: Maree Frakes
- Head of Content: Elissa Maine
- TV Producer: Kilou Picard
- Production Company: Guilty
- Public Relations: Burson-Marsteller
Linkedin
I like Shane Jacobson but this is just annoying!
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