Nuffnang rebrands agency as Bloggerati

Nuffnang has rebranded its Australian blogger agency as Bloggerati.

The announcement:

Australia’s largest blogging community have today debuted the complete re-brand of their talent agency, Bloggerati by Nuffnang. Bloggerati will work with the top talent from the Nuffnang Australia community and closely manage their successful brand partnerships, media relations and professional development.

With a talent list spanning parenting, fashion, design and creative blogs, Bloggerati is a full service agency offering media and clients an easy and mutually beneficial way to work with Australia’s leading digital influencers.

“We find many brands are at a loss as to how to approach bloggers, so we want to be that accessible middle man bridging the gap between the bloggers, the clients and the consumers,” says Nuffnang Australia Managing Director, David Lee.

“After five years pioneering and building an industry in Australia managing bloggers commercial relationships, we have a wealth of knowledge and experience behind us. Bloggerati by Nuffnang is the next level of brand and blogger engagement developed in response to high demands from clients in an evolving industry, and we’re very excited to deliver it,” he says.

Each Bloggerati talent has their own unique niche, voice and loyal readership. Between them they have a combined reach of over 2 Million monthly views and 600,000 social media followers. The group includes The Organised Housewife, Planning With Kids, Pale Division, Chloe’s Addiction, Esme and The Laneway and My Poppet.

Bloggerati talent, are available for media opportunities, sponsored posts, advertising partnerships, ambassador roles, content creation, video production, as well as hosting and speaking roles. Past campaigns include collaborations with Bonds, Pandora, Sony, Telstra, Disneyland Hong Kong, Dove, Chanel, Samsung, Twinings, Sunglass Hut and Target.

Source: Nuffnang press release

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