Oak creates ‘The Most Decisive Game Ever’ to launch new Strong Iced Coffee flavour
Oak has created a game to celebrate the launch of its latest flavour Strong Iced Coffee.
The game, created by The Monkeys, aims to find the least hungrythirsty person in Australia and contains 10 levels specifically designed to weed out the hungrythirsty.
Oak claims the game can only be played once a day – at the time of day when most people are feeling sluggish: 3PM. Once a player has lost, he or she must share the game across social media in order to get another turn at the game. It also prompts losers to go out and buy an Oak.
The game requires players to pick the “different” Oak.
The weekly winners will be awarded a fridge full of Oak, and the person who claims the grand title of “The Least Hungrythirsty Person in Australia” will win a championship ring that unlocks privileges for the next year.
Morten Halvorsen, interactive creative director at The Monkeys, said in a statement: “Only two people have managed to beat the game so far, so calling it ‘hard’ is an understatement. But claiming the title as Australia’s least hungrythirsty person shouldn’t be an easy feat.”
Grant Flannery, interactive planning director at The Monkeys, added: “Our team is excited to launch a digital product that talks directly to our audiences’ love of Oak Milk and gaming. A browser -based game removes all barriers that apps currently put forward and allows our fans to prove wherever they are, that they’re the least hungrythirsty gamer in Australia.”
The game can be played at mostdecisivegame.com.
The Monkeys worked on Oak’s reverse robberies campaign at the end of 2012 and introduced the ‘hungrythirsty’ concept in March 2012.
https://www.youtube.com/watch?v=fCRgCCZuHOI
Credits:
- Executive Creative Director: Scott Nowell
- Interactive Creative Director: Morten Halvorsen
- Interactive Planning Director: Grant Flannery
- Art Director: Alice Schofield
- Copywriter: Anthony Campagna
- Digital Design Lead: Eva Godeny
- Junior Designer: Laura Ives
- Junior Digital Designer: Lauren Elliot
- Planning Director: Michael Hogg
- Tech Director: Peter Vahaviolos
- Developer: Han Lee
- Developer: Lachlan Tweedie
- Executive Producer: Sabrina Riedel
- Senior Digital Producer: Alastair Reilly
- Content Director: Katie Wong-Hee
- Senior Content Manager: Lauren Shelley
- Community Manager: Alexandra Gee
- Music Composer: Eric Skiff
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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wow I must really be OAK’s target market.
Love OAK – tick!
Love strong coffee – tick!
Love retro video games – tick!
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Oh no – game requires Facebook verification.
Shame. I was looking forward to playing it.
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