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Opinion
What sex on the beach has in common with foolish tweeting
Remember the woman who was arrested for having sex on the beach in Dubai and nearly went to prison? I used to work with her.
And I think the experience she went though has more in common with the pitfalls of social media than may be immediately obvious. Read more »
The ABC’s Australian Story – brought to you by Head & Shoulders
The screengrab below may not look like much, but it shows the historic moment that a TVC first ran next to ABC content. Head & Shoulders had the honour of advertising next to the flagship Australian Story. Read more »
A “Visionary” in Press release Writing (with random Capital letters)
Some days I get a couple of hundred emails, many of them press releases. Fair to say, not all are necessarily tailored for Mumbrella’s readers. This is one of them from today, with its own unique punctuation, language and grammar left as presented. Can anyone help me out with a translation? Read more »
20:20 foresight
“The cancer of television audience erosion cannot be cured by the morphine shot that digital television provides. The cure for media companies is an engaged and well-funded multiplatform digital strategy.”
PR fakes, doorstep interviews, smoking gun emails and current affairs shows
Wednesday night saw an interesting PR story appear on both Nine’s A Current Affair and Seven’s Today Tonight.
PR man Jothy Hughes was caught hiring actresses to pretend to be angry divorcees selling their jewellery, for an item about a cash-for-gold company. Read more »
In case you haven’t noticed, CommBank is starting to nail its digital marketing
I’ve been impressed with Commonwealth Bank’s gradual efforts over the last year or more to ramp up its digital marketing. Read more »
Kmart’s Anzac Day backflip was good PR in action
While I’ve no idea what went on behind the scenes, it looks to me like Kmart’s rapid backflip regarding opening on Anzac Day is a classic of good crisis PR. Read more »
The ABC is not for sale
“The vigorous pursuit of commercial agendas by some of our media rivals is allowing the facts to be sidelined in pursuit of a good story. There is a concerted attempt to portray the ABC’s role in the media as solely that of a niche provider – participating only in sections of the market not served by the commercial sector.”
What’s the point of papers printing corrections if they don’t own up to the mistake?
There is a dark journalistic art known as the correction.
It may appear to readers as an example of transparency on the part of the newspaper when those short paragraphs pop up clarifying some apparently minor matter. It’s not. Read more »
Merrick’s time may be up
Last week’s ratings saw a slump for Nova’s new breakfast show featuring Merrick Watts with Scott Dooley and Ricki-Lee Coulter compared to the previous Merrick & Rosso and Kate Ritchie version. In this guest posting, Simon Corbett argues that it’s time for Merrick to call it a day.
There is a wonderful line spoken by Morgan Freeman in the movie ‘Million Dollar Baby’ when he talks of the end of his boxing career “Everybody’s got a particular number of fights in them – nobody tells you what that number is.” Read more »
Google’s next move: free sites and domains for businesses
Most weeks, Google makes an incremental move that seems, in retrospect, obvious. Read more »
Spending the minister’s money
“Four staff members managed to book into the same four-day public relations event and, reportedly, a great time was had by all.”
Ever wondered who has the time to go to conferences? Ministerial staff
Outdoor makes an impact (beware of the drop)
It’s not every morning you start the day by handing over your mobile phone, taking off your watch, strapping on a hard hat and striding out into the wind on a narrow gantry above a terrifying drop.
So it made something of a change to be on top of Glebe Island Silos in Sydney in the name of outdoor advertising. Read more »
TV licence fee cuts a necessity
The decision to reduce the licence fee, which is essentially a tax of up to 9 per cent on advertising revenue collected by free TV for the use of spectrum provided by the government to get our signal out to households, will benefit Channel Nine by about $25 million a year.”
PBL Media’s Ian Law on the government’s move to reduce licence fees paid by FTV networks.
Men and sanitary products – a no go zone
Do ads for feminine hygiene products featuring idiotic men really work?
I was asking myself this question as I was watching the soon-to-be launched TV ad for SCA Hygiene’s Libra Invisible pads. Read more »
Official – working in media or advertising is more stressful than being a GP
Ad agency execs, reporters and news photographers have some of the world’s most stressful jobs, according to a survey by a recruitment site.
Careercast, which ranked 200 jobs, says that after surgeons and airline pilots, photographers are the most stressed, followed by advertising account executives. Newspaper reporters are in the seventh most stressful occupation, says the survey.
The factors taken into account include deadlines, dealing with the public, “win or lose” situations, the need for stamina and initiative plus the level of competition.
According to Al Crawford of Clemenger BBDO, the competitive environment is the main reason. Writing on the B&T blog he said:
“The self-generated reason lies in the Lord of the Flies environment that advertising tends to breed. Lots of Type A personalities with big egos and low self-esteem makes for an industry atmosphere often more akin to American politics than a trade union.”
The most stressful jobs:
- Surgeon
- Airline pilot
- Photojournalist
- Ad exec
- Real estate agent
- Physician
- Reporter
- Physician’s assistant
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In today’s Mumbo Report from Studio 33:
- Most played ads of the week – from fixing windscreens to selling potatoes
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Latest News
- The Advertiser in major multimedia push to cover state election campaign
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- PBL Media promotes sales and publishing heads to create more integrated structure
- Tic Tac gets interactive to promote new flavour
- Foster's pares down below-the-line agency roster
- Nintendo launches campaign for Black Wii
Dr Mumbo
- I wanna be a supermodel, I mean a supermodelquin
- What's in a name?
- I'm Sam, I am. And I am on Twitter
- On again, off again. No not, Bingle and Clarke, but the news coverage
- Anti social media (part 1067) Silkcharm vs Warlach
- Low speed, high influence
- Self proclaimed social media gurus? The very idea of it
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- Anthony on Nintendo launches campaign for Black Wii
- Jix on Goodbye Vega, hello Classic Rock
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AdAge.com
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Sydney Morning Herald
2GB sales boss latest in booze incident
Daily Telegraph
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Media minister and the billionnaire mogul
news.com.au
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Comments
1 May 09
1:13 pm
Self reported probably, which just says that those working in the ad industry have an over-inflated sense of self importance
If you think that campaign going out is anything like as stressful as diagnosing kids with cancer, or dealing with peak period queues at the surgery, or worrying about that mis-diagnosis lawsuit, then perhaps, just perhaps, you dont have enough perspective
I have always worked in very hard-working environments in the marketing business, with great people, but when it all gets too much it is important to realise that we are not saving lives!
1 May 09
1:39 pm
It’s marketing – nobody dies!
1 May 09
2:02 pm
If it’s stressful working in adland it’s probably going to be more stressful not working in the business.
If and when the massive downsizing from OS hits here there will be lots of tears.
That said Doe, do you work client side by chance or in account service?
Ever had a client come in on Dec 23 and say they want to see a whole new brand and retail campaign by Jan 2 or you lose the business and you have a trip overseas with your family planned and paid for?
Ever had a bi-polar boss?
Ever had a bi-polar, drug addict boss?
Ever had a bi-polar, drug addict, pathological liar boss with his third marriage breaking up?
Ever had to fire 17 people? Fathers of four. Single mothers…
Ever had to miss a wedding, birthdays, four weekends in a row trying to meet deadlines because a regional accountant laid off half your staff?
I could go on.
1 May 09
2:06 pm
Hmm, looking around the office right now, I can see plenty of advertising execs who aren’t looking too stressed… If I hide their cocaine and they’ll be pretty antsy by 5pm though.
1 May 09
2:06 pm
*cocaine and beer
1 May 09
2:07 pm
Hi Dale
have worked both sides, last 10 years agency, and have had to do lots of these things (less the layoffs).
Have had psycho bosses, shizo bosses, barely-competent-to-do-up-their-flies-bosses, and any number of others. Great clients, awful clients, clients that have been sacked by my business for not being reasonable too.
But at its worst, I would rather not be involved in the medical profession as an alternative career on the basis it is less stressful!
cheers
1 May 09
2:32 pm
Personally I think that checking that each flake in the breakfast cereal is the perfect shape, size and colour is EXTREMELY stressful. It’s not as though it is shot in real-time…they use slow-motion you know… and that would highlight any sub-standard flakes. Talk about being in the public eye!
Do we all feel better about ourselves now? OK, back to work.
1 May 09
2:42 pm
“If you don’t crack this brief, 20 people will have to be fired.”
Singletons style motivation.
Not in the least bit stressful!
1 May 09
2:55 pm
The actual work isn’t necessarily stressful although if you find it all a bit easy I would venture you are probably not very ambitious or successful.
And I agree we don’t do anything important.
I am, however, constantly amazed how hard people in Australia seem to make the business with politics, infighting, holding company crap, constant people changes and unclear direction.
All overlaid with reduced budgets, increased workloads and looming unemployment.
Happy Friday!
2 May 09
8:49 am
Hi
I’ll not get into trading success stories, but I think the point is that adland works like any other B2B relationship and…..nobody dies when we get it wrong, I’d also suggest you dont work for organisations that treat you like crap – lots of good ones out there
D
2 May 09
5:34 pm
Interesting to see that being a stock trader or paramedic didn’t reate in the top 8.
Can’t back this up, but i’m pretty sure that paramedics have one of the higherst % rates of stress induced depression and suicide……
Just shows how the people in the media industry see themselves “woe is me”
JD
4 May 09
3:12 pm
Thing is kids, none of us know ( i too work in Advertising, agency side now, sales then) how stressful life as a GP, Paramedic, Stock Trader etc is because we aren’t them. No, we don’t save lives but is that the only measurment we have to ascertain whether or not a job is stressful??
We spend other people’s money, we are held accountable if and when the client isn’t satisfied with the ROI, we are held accountable if the tvc runs in incorrect program, if the insertion in the paper wasnt in the preferreds, if the live read sucked…we are held accountable for everything, by the client and by our empolyers.
No one blames a doctor, paramedic etc if someone is diagnosed with a terminal disease or the patient dies at the scene of an accident, the parents don’t scream ‘you incompetent asshole, WTF went wrong, how could you let this happen, fix it or you’re fired’ because ultimately everyone knows the GP is there to help.
Most clients on the other hand, don’t.
Work is work – sometimes its good sometimes its bad but most of the time its the same in all industries.
This is a study, like many others, that can be read to suit the reader. Don’t take it as gospel or to heart.
4 May 09
4:00 pm
Ever been working in advertising while living with a coke addicted anethisist boyfriend who wasn’t stressed at all about his patients? Probably because he was too busy caring if his next email to sexynipples9 was going to get a reply!
Doens’t really matter what job you do everyone processes stress differently and can handle it with varying degrees of sucess.
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