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Opinion
Outlook is cloudy for McDonald’s mood app
If you’ve been on YouTube this morning, you’ve probably been boinked squarely between the eyes by the McDonald’s home page takeover.
If you follow the link, it’s an apparently ambitious digital campaign that looks like its merely fails in the execution. Read more »
Why every agency boss needs to hear how Goodby got its groove back
In the last three years I’ve probably sat through dozens, if not a couple of hundred, industry-related presentations. Just a handful stick with me. Read more »
With a little PR magic from Max Markson, Naomi Robson’s lizard didn’t happen and neither did the cannibals
I had an intriguing press release from publicist Max Markson today.
Naomi Robson is back in front of the camera. Even if it’s only online. And Markson Sparks PR is helping her with the launch of The Naomi Show. Read more »
Coke’s phoney happiness machine is a fail for me
In this guest posting, Tony Richardson argues that the Coke Happiness Machine viral sucks.
The folks at Coke have created a viral video and as hoped it’s being circulated worldwide … but for all the wrong reasons. The main one being that it is possibly the lamest viral ever created. Read more »
Saying no to copy approval
“We’d dash back to the office to knock up a dry, arse-licking account of our “intimate chat” with Peter Andre to email to CAN, who would duly remove every trace of insight or humour, before making us feel sooooo special by perhaps deigning to allow us to publish it. No thanks.”
Will Renai LeMay’s new media business model work?
I’ve been curious for a few days now on what Renai LeMay’s plans are.
Since announcing he was leaving ZDNet, he’s been coy about what he’d be doing next.
Which of course made it all the more interesting. Read more »
Where are our marketing heroes?
“The great Australian tradition of attacking success and anyone that sticks their head above the parapet is stronger than ever. In my recent experiences around the world I can honestly say I have never experienced such collective distaste for one’s own kind.”
The Australian tries to win back Kevin
“One might wonder whether News Ltd feels the need to get on the right side of the Prime Minister, having managed to get itself thoroughly offside with him since the 2007 election.”
Bernard Keane on why Rudd was The Oz’s Australian of the Year
AFR falls four days behind The Oz
On Saturday, we woke up to discover that Wall Street had suffered a big fall. Read more »
Tips for better ideas
While it’s rather cool that Vancouver agency Rethink funds a scholarship for future art directors and designers, the ad they’ve created around it offers even better advice on the creative process. Read more »
Sack the copywriter
Here’s a nice innovation from consumer watchdog Choice, rounding up the best of the month’s Aussie ad blunders. Read more »
If agencies were bands…
The other day I was chatting to the boss of a new agency that’s about to launch.
I asked her what she wanted her agency to stand for. If it was a band, which would the agency be, was my question.
Which then got me to thinking about which bands Australia’s existing agencies would represent. As I began to make notes, I began to realise that it doesn’t look good… Read more »
When a global marketing blunder is a local problem
Sometimes I wonder if being a brand with an international affiliation is more trouble than it’s worth.
Jenny Craig – a weight control brand that’s doing very well in Australia, thanks very much – is the latest to face blowback from an international gaffe. Read more »
Vegetarian and chicken ads prove Sam’s lamb is still the one to beat on Australia Day
When Sam Kekovich’s latest pro-lamb Australia Day address was unveiled last week, a fair bit of the debate centred on whether it was time to change the strategy. Read more »
In defence of disaster journalism
The somewhat grubby tussle between Seven and Nine over who gets credit for rescuing baby Winnie from the Haiti rubble makes an easy target for those who see disaster journalists as vultures.
After all, what can the media do, but get in the way? Read more »
Official – working in media or advertising is more stressful than being a GP
Ad agency execs, reporters and news photographers have some of the world’s most stressful jobs, according to a survey by a recruitment site.
Careercast, which ranked 200 jobs, says that after surgeons and airline pilots, photographers are the most stressed, followed by advertising account executives. Newspaper reporters are in the seventh most stressful occupation, says the survey.
The factors taken into account include deadlines, dealing with the public, “win or lose” situations, the need for stamina and initiative plus the level of competition.
According to Al Crawford of Clemenger BBDO, the competitive environment is the main reason. Writing on the B&T blog he said:
“The self-generated reason lies in the Lord of the Flies environment that advertising tends to breed. Lots of Type A personalities with big egos and low self-esteem makes for an industry atmosphere often more akin to American politics than a trade union.”
The most stressful jobs:
- Surgeon
- Airline pilot
- Photojournalist
- Ad exec
- Real estate agent
- Physician
- Reporter
- Physician’s assistant
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THE MUMBO REPORT
You can now watch clips of the Mumbrella Readers Choice Awards ceremony category by category.
The first clip is the shortlist round up and winner of media and marketing blog of the year, which went to Ben Shepherd’s Talking Digital.
Read more »
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Comments
1 May 09
1:13 pm
Self reported probably, which just says that those working in the ad industry have an over-inflated sense of self importance
If you think that campaign going out is anything like as stressful as diagnosing kids with cancer, or dealing with peak period queues at the surgery, or worrying about that mis-diagnosis lawsuit, then perhaps, just perhaps, you dont have enough perspective
I have always worked in very hard-working environments in the marketing business, with great people, but when it all gets too much it is important to realise that we are not saving lives!
1 May 09
1:39 pm
It’s marketing – nobody dies!
1 May 09
2:02 pm
If it’s stressful working in adland it’s probably going to be more stressful not working in the business.
If and when the massive downsizing from OS hits here there will be lots of tears.
That said Doe, do you work client side by chance or in account service?
Ever had a client come in on Dec 23 and say they want to see a whole new brand and retail campaign by Jan 2 or you lose the business and you have a trip overseas with your family planned and paid for?
Ever had a bi-polar boss?
Ever had a bi-polar, drug addict boss?
Ever had a bi-polar, drug addict, pathological liar boss with his third marriage breaking up?
Ever had to fire 17 people? Fathers of four. Single mothers…
Ever had to miss a wedding, birthdays, four weekends in a row trying to meet deadlines because a regional accountant laid off half your staff?
I could go on.
1 May 09
2:06 pm
Hmm, looking around the office right now, I can see plenty of advertising execs who aren’t looking too stressed… If I hide their cocaine and they’ll be pretty antsy by 5pm though.
1 May 09
2:06 pm
*cocaine and beer
1 May 09
2:07 pm
Hi Dale
have worked both sides, last 10 years agency, and have had to do lots of these things (less the layoffs).
Have had psycho bosses, shizo bosses, barely-competent-to-do-up-their-flies-bosses, and any number of others. Great clients, awful clients, clients that have been sacked by my business for not being reasonable too.
But at its worst, I would rather not be involved in the medical profession as an alternative career on the basis it is less stressful!
cheers
1 May 09
2:32 pm
Personally I think that checking that each flake in the breakfast cereal is the perfect shape, size and colour is EXTREMELY stressful. It’s not as though it is shot in real-time…they use slow-motion you know… and that would highlight any sub-standard flakes. Talk about being in the public eye!
Do we all feel better about ourselves now? OK, back to work.
1 May 09
2:42 pm
“If you don’t crack this brief, 20 people will have to be fired.”
Singletons style motivation.
Not in the least bit stressful!
1 May 09
2:55 pm
The actual work isn’t necessarily stressful although if you find it all a bit easy I would venture you are probably not very ambitious or successful.
And I agree we don’t do anything important.
I am, however, constantly amazed how hard people in Australia seem to make the business with politics, infighting, holding company crap, constant people changes and unclear direction.
All overlaid with reduced budgets, increased workloads and looming unemployment.
Happy Friday!
2 May 09
8:49 am
Hi
I’ll not get into trading success stories, but I think the point is that adland works like any other B2B relationship and…..nobody dies when we get it wrong, I’d also suggest you dont work for organisations that treat you like crap – lots of good ones out there
D
2 May 09
5:34 pm
Interesting to see that being a stock trader or paramedic didn’t reate in the top 8.
Can’t back this up, but i’m pretty sure that paramedics have one of the higherst % rates of stress induced depression and suicide……
Just shows how the people in the media industry see themselves “woe is me”
JD
4 May 09
3:12 pm
Thing is kids, none of us know ( i too work in Advertising, agency side now, sales then) how stressful life as a GP, Paramedic, Stock Trader etc is because we aren’t them. No, we don’t save lives but is that the only measurment we have to ascertain whether or not a job is stressful??
We spend other people’s money, we are held accountable if and when the client isn’t satisfied with the ROI, we are held accountable if the tvc runs in incorrect program, if the insertion in the paper wasnt in the preferreds, if the live read sucked…we are held accountable for everything, by the client and by our empolyers.
No one blames a doctor, paramedic etc if someone is diagnosed with a terminal disease or the patient dies at the scene of an accident, the parents don’t scream ‘you incompetent asshole, WTF went wrong, how could you let this happen, fix it or you’re fired’ because ultimately everyone knows the GP is there to help.
Most clients on the other hand, don’t.
Work is work – sometimes its good sometimes its bad but most of the time its the same in all industries.
This is a study, like many others, that can be read to suit the reader. Don’t take it as gospel or to heart.
4 May 09
4:00 pm
Ever been working in advertising while living with a coke addicted anethisist boyfriend who wasn’t stressed at all about his patients? Probably because he was too busy caring if his next email to sexynipples9 was going to get a reply!
Doens’t really matter what job you do everyone processes stress differently and can handle it with varying degrees of sucess.
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