Ogilvy Digital Influence rebrands as Social@Ogilvy
Ogilvy’s social media division Ogilvy Digital Influence has launched its rebranded offering Social@Ogilvy.
The relaunch was announced at an event partnering with social media software supplier Radian 6.
The change seems intended to make Ogilvy’s social and word-of-mouth offering simpler to understand and more accessible to clients and other Ogilvy business units.
The press release claims: “Social@Ogilvy enables the firm to more efficiently and effectively serve the complex needs of clients, as social solutions become true business solutions.”
The Sydney team has grown from a single staffer at its inception – Brian Giesen – to 14 staff in the core team, along with an extended team from other agencies in the Ogilvy group, including Ogilvy and Mather, Ogilvy One and Neo@Ogilvy.
Giesen said: “The work being created by the Sydney team has been pretty cutting edge, and we hope to keep leading the charge.”
The Social@Ogilvy global team now stands at over 550 social media practitioners, making it the largest in the world.
The partnership with Radian 6 seems to indicate Social@Ogilvy’s approach to WOM and social media will remain based firmly in monitoring and listening ahead of executions and campaign work.
The agency is looking to recruit two more senior roles.
Their timeline starts now.
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Reminds me of Kraft’s Vegemite rebrand as iSnack 2.0 – the times we live in…
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