Ogilvy Melbourne clocks world record – well an Australian record at least
The folks at Ogilvy Group Melbourne attempted a Foursquare swarm world record this week – created when more than 50 users of the social networking site check in at the same venue simultaneously.
More than 265 staff and guests “checked in” at its St Kilda office, in a bid to trump the previous highest known Swarm held in Jakarta, Indonesia.
But unbeknown to the agency, over on the other side of the world and seven hours earlier, Conan O’Brien’s audience at Radio City Music Hall in New York clocked 332 check-ins.
Oh well, Ogilvy did still mange to get the Australian record. Nice one guys.
boring! you want swarms to happen at events. sports, entertainment, rallies, etc. what is this. this is just a marketing firm indulging in itself.
User ID not verified.
chillout lady!
User ID not verified.
Hi Jono, that’s a reasonable assumption. It was however a sideshow to another event, and something that was done as an experiment and fun.
User ID not verified.
I think it’s a great way of an agency getting themselved known in this space and showing they get it to their clients.
But agree with jono – the point is to have it at social/sporting events – bring on Spring Racing Carnival!
User ID not verified.
Well done, boys – E+A.
Might want to ‘check-in’ to the toilet store, Jono. Boring would be starting a facebook fanpage, and after typing ‘Jono’ into fanpage search, i’m pretty sure i’ve tracked you down. Board shorts, Oakley sunnies, and a 2004 Macbook Pro with a Patts sticker on it? Nice.
User ID not verified.
lolz@RFC. Thanks for the support.
As Brian pointed out, we thought it would be fun to attempt a Swarm at our monthly get together. It was a great night with lots o lols. Jono, you should come along next time and see for yourself 🙂
User ID not verified.
Haha, what a surprise, the first comment is a hater saying how bad an idea this was, hilarious.
User ID not verified.
If Jono is from Patts then thats hilarious……
User ID not verified.
@ jono. If you hadn’t read, a number of Australian sporting and entertainment events had already tried to attempt a super swarm – the most was just over 90 check ins. Lolz.
And this was, in fact, a social event.
So I say good work to Ogilvy and the boys, you have more than double-pwnd that record and secured the first super swarm badge for Australia! Sikk.
User ID not verified.
Im sure the oglivy mob were swarming because they wanted to show and tell with their comrades, now every one in the joint will contribute to creating some awesome social media stuff for their clients. Cant wait for the swarm and win @Myer campaign
User ID not verified.
Gawd. Lighten up, h8rz. Since when were the RULES so important?https://www.youtube.com/watch?v=PCHBBEVlGcg
User ID not verified.
listen here, matey. back in the day, the industry was too busy crafting print ads for this self indulgent nonsense.
you need to invest less time into this marketing firm indulgence, more in your kerning abilities!
User ID not verified.
jono, eat a richard
User ID not verified.
Thanks Jono, we encourage all our competitors to spend 100% of their time worrying about the kerning in print ads
User ID not verified.
Thanks Jono, dinosaurs like you always have fantastic insights into how things were back in the day. Respectfully if you would like a job in digital give me a call.
User ID not verified.
Good job Ogilvy Melbourne! p.s. Jono is jealous
User ID not verified.
Jono you’re making Ogilvy look cutting edge – uh oh.
User ID not verified.