Ogilvy’s social media arm hires seven staff, claims 440% growth

Ogilvy has bolstered its social media arm, 360˚ Digital Influence, with the addition of seven staff, with two more to arrive by August.

The team, under regional director of Sydney-based Ogilvy 360˚ Digital Influence Brian Giesen, has grown to 14 employees since its launch in April 2009 – and claims revenue growth of 440%.

Graham White, MD of Ogilvy 360˚ Digital Influence Australia, said: “Our growth, both in people and financial performance, reflects the ongoing demand from clients across the Ogilvy Group for strategic counsel and the creation and execution of powerful social media strategies – integrated with
other marketing and communications disciplines.”

The new faces are Mark Redshaw from IRD Group, Lachlan Hibbert-Wells from Daemon Group, Megan Anhalt from US-based DoSomething.org, Mitch Phillips from OMD, Melanie Vaz from Ogilvy PR, Gregory Tan from an online retail start up in Melbourne and Nathalie Bulsing, a former microbiological
analyst in The Netherlands.



  1. Anonymous
    13 Jul 11
    11:14 am

  2. Revenue was $1 and now it’s $440

  3. anon
    13 Jul 11
    12:02 pm

  4. lolz!

    Btw are Olgivly 360 digital schmigital aware that media monitors have ripped off their name? http://www.360m.com.au/

    I’m all spun out!

  5. Scott Pettet
    13 Jul 11
    12:31 pm

  6. @Anonymous – clearly you failed grade 4 math!

  7. Warlach
    13 Jul 11
    2:41 pm

  8. It’s always good to see my name in the News section of Mumbrella as opposed to Dr Mumbo. 😉

    I’m really excited to be at Ogilvy and I’ve loved every minute so far – it’s a really great group of people with some fantastic projects.

    Lachlan “Warlach” Hibbert-Wells

  9. Martin Walsh
    13 Jul 11
    10:15 pm

  10. Well done guys, awesome team! Worked with Brian a couple of times as a client as well as Graham. One of the few agencies who truly get social influence marketing & digital!