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Opinion
SBS – too small to matter, too important to kill
Later this year, SBS will celebrate its 30th anniversary as full time TV service. Unless something changes, I doubt it will be around to celebrate a 40th.
Depending how you look at it, SBS either needs to get a lot bigger, or a lot smaller. Read more »
Why SBS still matters
SBS managing director Shaun Brown argues that despite the growth of online access to overseas news, the need for the broadcaster remains.
At its best the media can play an empowering role helping to foster social cohesiveness – it acts as a mirror, a mentor and a mediator. Read more »
Battle of Big Thinking part 4: Music discovery, Broadband and content; Nibble
Wednesday saw the APG’s Battle of Big Thinking. The fourth session covered big media ideas. In my view it was the weakest session of the five. Read more »
Battle of Big Thinking part 3: Marketing is arse; Fighting mediocrity; action-based advertising
Wednesday saw the APG’s Battle of Big Thinking. The third session covered big advertising and marketing ideas. For me it was the most entertaining of the five sessions.
Speaker: Geoff Ross, founder of 42 Below vodka
Topic: Marketing is a bunch of arse
Quote: “Marketing has largely become impotent. Read more »
Battle of the Big Thinking part 2; Giving voice to bloggers; Trust and the human voice; Closing SBS to fund journalism
Yesterday saw the APG’s Battle of Big Thinking. The second session covered big storytelling ideas.
Speaker: Antony Loewenstein, Writer
Topic: Why the western press is failing to use alternative voices
Quote: “A lot of people in the corporate press are not so much afraid as unimaginative.” Read more »
Battle of Big Thinking part 1: Creating unique brands; Changing the world; Perth vs Sydney
Yesterday saw the APG’s Battle of Big Thinking. The first session covered big business ideas.
Speaker: Peter Williams – CEO, Deloitte Digital
Topic: The formula for changing the world
Quote: “Any match in the box can start a fire.” Read more »
Carlton ads show it’s possible for a client to kill a campaign twice
Remember the furore over the banned Carlton ads?
Suspicious types predicted they’d quickly leak onto the internet.
And sure enough, they are indeed now online, triggering more suspicion that the whole thing was a plan all along.
However, who looks to me like a brand new fumbling of the digital strategy to go on top of the earlier mess, at least proves the whole thing was a genuine cock-up. Read more »
Live from SXSW. Day 2. The question about data nobody asked
In his second guest posting from the SXSW conference in Texas, Sound Alliance commercial director Ben Shepherd talks about the big question that nobody asked. Read more »
Why I’m over live blogging (and I’m not sure about live tweeting either)
I’m falling out of love with live blogging, and indeed live tweeting, from events. Too often, you end up being little more than a snarky dictaphone.
My moment of clarity came yesterday, on the first day of Adtech, and my last live blog may come this afternoon at the APG’s Battle of Big Thinking. Read more »
What’s happening at the other digital conference…
In his guest posting, Sound Alliance commercial director Ben Shepherd writes from the SXSW Interactive conference in Austin, Texas where he learnt that “Twitter is just a bunch of digital people talking to themselves, about themselves”.
Adtech Sydney live blog: The financial CEOs
Welcome back to Adtech Sydney. The CEOs mentioned in the headline above are Roger Grobler of Real Insurance, Gerd Schenkel of UBank and Harry Wendt of Westpac. So expect finance fun. Read more »
Adtech Sydney – early impressions: nothing to start a riot; nothing to stop a riot
We’re half way through day one of AdTech Sydney, my netbook is recharged and it’s back to the grindstone.
So what to make of it so far? Read more »
Adtech live blog – Big ideas (and why iSpyLevis wasn’t one)
Welcome back to Adtech Sydney.
We’re into the second session, and I’m sitting in on a debate on Big ideas. Read more »
Adtech Day 1: Live blog – Unilever’s Babs Rangaiah & Jenny Williams
Welcome to Mumbrella’s live blog from Adtech Sydney.
8.54. The hall’s starting to fill. Here we go…
After a loud burst of Massive Attack or something suchlike chairman Jenny Williams takes the stage.
And we’re off. And we’re straight into the annual question. Will this be the year of mobile. It usually takes at least half an hour til somebody asks that. Read more »
Women don’t need special treatment
“I fail to see why women are obliged to compete in the intellectual equivalent of the Paralympics.”
A Cat In A Tree argues that the Social Media Women group will not help the feminist cause
Olden but golden
There’s a good value-add in Sydney’s Daily Telegraph today – a free map.
One side is of Australia, the other the world.
But Dr Mumbo wonders just how old it is?
How long is it since Dubai was known as Dubayy or Abu Dhabi as Abu Zabi?
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In today’s Mumbo Report from Studio 33:
- Most played ads of the week – Specsavers takes a swipe at OPSM and The Biggest Loser endorses pizza
- Turkey time – childhood trauma and buying a Ford Fiesta
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- Carlton Draught ads are pulled again
- Sunday Tele: Ros Reines down; Glenn Milne out and new staff in, as News Ltd also shakes up Queensland operation
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- Mumbrella Podcast: KidsCo's Paul Robinson on Generation Multi Task; Telstra falls out of love with Second Life; and those Carlton Draft ads
- Media agency worries grow over 30% TV audience fall
- Tech website ZDNet relaunches with live social media and community commentary
- News and current affairs leads Thursday ratings
- Universal McCann moves Melbourne MD Isaac to national strategy role
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- Carlton Draught ads are pulled again - mUmBRELLA on Carlton ads show it’s possible for a client to kill a campaign twice
- Natalie Giddings on SBS – too small to matter, too important to kill
- SBS – too small to matter, too important to kill - mUmBRELLA on Battle of the Big Thinking part 2; Giving voice to bloggers; Trust and the human voice; Closing SBS to fund journalism
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55% of news stories came from PR
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Comments
14 Nov 09
8:36 pm
They probably followed their own error-riddled style guide.
16 Nov 09
2:46 am
Does it have Rhodesia on it?
16 Nov 09
6:19 am
“Dubayy” and “Abū ẓabī” are still current legitimate transliterations of the cities’ Arabic names, أبو ظبي and دبيّ, respectively. “Dubai” and “Abu Dhabi” are the Westernised spellings.
That said, a better markers to consider the map’s age are things like whether it has the Czech Republic and Slovakia (from 1993) rather than the older Czechoslovakia or, as Andrew points out, Zimbabwe (from 1979) rather than Rhodesia.
It’s too early in the morning for me to think of any others. Surely there must be a list somewhere.
16 Nov 09
10:12 am
Does it have East and West Germany on it? Was all of the Hoff’s hard work in vain?
16 Nov 09
10:30 am
Actually, the map is just using alternative (possibly more accurate) transcriptions of the Arabic names. So in a sense the map is more up to date than we are.
19 Nov 09
10:17 pm
I think a few people need to do a quick lesson in geography. No issue with map being out of date (it includes very new nations like Kosovo). In fact I put this up on the wall for the kids because it is one of the few world maps I have seen which uses accurate local spellings rather than the old anglicised translations from England’s imperial past. While recent years have had most of us learn how to spell Kolkata (rather than Calcutta) and Mumbai (rather than Bombay) this map has simply extended it across the globe. Just glancing at Europe should have been enough for most people to work it out: Roma, Wien, Lisboa, Athina, Bucuresti and Moskva. Surely it’s just common decency to use the local spelling for place names.
20 Nov 09
2:54 am
“Common decency”, Mountainman? “Politeness”, maybe, and I’m all for a bit of cultural awareness. But there are practical limits, and transliterations of the local pronunciations into the Roman alphabet is still a bit of cultural imperialism, albeit the Roman Empire rather than the British.
I don’t quite see us switching to writing about their holiday in กรุงเทพมหานคร (Krung Thep Mahanakhon, or “Bangkok” as we generally know it) or 東京 (Tōkyō, or “Tokyo”).
20 Nov 09
2:56 pm
A point well made, and I would be most content if my kids grew up with the ability to go the whole hog and use the appropriate language, but for the time being making some attempt, however small, will still be a vast improvement.
20 Nov 09
3:10 pm
No disagreement there, Mountainman!
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