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Opinion
Was Vega a flop or just ahead of its time?
It was a sad day for DMG Radio yesterday when it was forced to hammer the final nail in the coffin of its baby boomer Vega stations.
I remember writing about the launch of Sydney and Melbourne stations back in August 2005. It has now become a sad irony that the radio network was named after the brightest star in the constellation Lyra. Read more »
Thinking caps and boxing gloves
So how much is a new idea worth?
I ask that because last night it came up in conversation with a member of the digerati when I asked him if he was going to next Wednesday’s Battle Of Big Thinking. Read more »
What sex on the beach has in common with foolish tweeting
Remember the woman who was arrested for having sex on the beach in Dubai and nearly went to prison? I used to work with her.
And I think the experience she went though has more in common with the pitfalls of social media than may be immediately obvious. Read more »
The ABC’s Australian Story – brought to you by Head & Shoulders
The screengrab below may not look like much, but it shows the historic moment that a TVC first ran next to ABC content. Head & Shoulders had the honour of advertising next to the flagship Australian Story. Read more »
A “Visionary” in Press release Writing (with random Capital letters)
Some days I get a couple of hundred emails, many of them press releases. Fair to say, not all are necessarily tailored for Mumbrella’s readers. This is one of them from today, with its own unique punctuation, language and grammar left as presented. Can anyone help me out with a translation? Read more »
20:20 foresight
“The cancer of television audience erosion cannot be cured by the morphine shot that digital television provides. The cure for media companies is an engaged and well-funded multiplatform digital strategy.”
PR fakes, doorstep interviews, smoking gun emails and current affairs shows
Wednesday night saw an interesting PR story appear on both Nine’s A Current Affair and Seven’s Today Tonight.
PR man Jothy Hughes was caught hiring actresses to pretend to be angry divorcees selling their jewellery, for an item about a cash-for-gold company. Read more »
In case you haven’t noticed, CommBank is starting to nail its digital marketing
I’ve been impressed with Commonwealth Bank’s gradual efforts over the last year or more to ramp up its digital marketing. Read more »
Kmart’s Anzac Day backflip was good PR in action
While I’ve no idea what went on behind the scenes, it looks to me like Kmart’s rapid backflip regarding opening on Anzac Day is a classic of good crisis PR. Read more »
The ABC is not for sale
“The vigorous pursuit of commercial agendas by some of our media rivals is allowing the facts to be sidelined in pursuit of a good story. There is a concerted attempt to portray the ABC’s role in the media as solely that of a niche provider – participating only in sections of the market not served by the commercial sector.”
What’s the point of papers printing corrections if they don’t own up to the mistake?
There is a dark journalistic art known as the correction.
It may appear to readers as an example of transparency on the part of the newspaper when those short paragraphs pop up clarifying some apparently minor matter. It’s not. Read more »
Merrick’s time may be up
Last week’s ratings saw a slump for Nova’s new breakfast show featuring Merrick Watts with Scott Dooley and Ricki-Lee Coulter compared to the previous Merrick & Rosso and Kate Ritchie version. In this guest posting, Simon Corbett argues that it’s time for Merrick to call it a day.
There is a wonderful line spoken by Morgan Freeman in the movie ‘Million Dollar Baby’ when he talks of the end of his boxing career “Everybody’s got a particular number of fights in them – nobody tells you what that number is.” Read more »
Google’s next move: free sites and domains for businesses
Most weeks, Google makes an incremental move that seems, in retrospect, obvious. Read more »
Spending the minister’s money
“Four staff members managed to book into the same four-day public relations event and, reportedly, a great time was had by all.”
Ever wondered who has the time to go to conferences? Ministerial staff
Outdoor makes an impact (beware of the drop)
It’s not every morning you start the day by handing over your mobile phone, taking off your watch, strapping on a hard hat and striding out into the wind on a narrow gantry above a terrifying drop.
So it made something of a change to be on top of Glebe Island Silos in Sydney in the name of outdoor advertising. Read more »
Olden but golden
There’s a good value-add in Sydney’s Daily Telegraph today – a free map.
One side is of Australia, the other the world.
But Dr Mumbo wonders just how old it is?
How long is it since Dubai was known as Dubayy or Abu Dhabi as Abu Zabi?
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Comments
14 Nov 09
8:36 pm
They probably followed their own error-riddled style guide.
16 Nov 09
2:46 am
Does it have Rhodesia on it?
16 Nov 09
6:19 am
“Dubayy” and “Abū ẓabī” are still current legitimate transliterations of the cities’ Arabic names, أبو ظبي and دبيّ, respectively. “Dubai” and “Abu Dhabi” are the Westernised spellings.
That said, a better markers to consider the map’s age are things like whether it has the Czech Republic and Slovakia (from 1993) rather than the older Czechoslovakia or, as Andrew points out, Zimbabwe (from 1979) rather than Rhodesia.
It’s too early in the morning for me to think of any others. Surely there must be a list somewhere.
16 Nov 09
10:12 am
Does it have East and West Germany on it? Was all of the Hoff’s hard work in vain?
16 Nov 09
10:30 am
Actually, the map is just using alternative (possibly more accurate) transcriptions of the Arabic names. So in a sense the map is more up to date than we are.
19 Nov 09
10:17 pm
I think a few people need to do a quick lesson in geography. No issue with map being out of date (it includes very new nations like Kosovo). In fact I put this up on the wall for the kids because it is one of the few world maps I have seen which uses accurate local spellings rather than the old anglicised translations from England’s imperial past. While recent years have had most of us learn how to spell Kolkata (rather than Calcutta) and Mumbai (rather than Bombay) this map has simply extended it across the globe. Just glancing at Europe should have been enough for most people to work it out: Roma, Wien, Lisboa, Athina, Bucuresti and Moskva. Surely it’s just common decency to use the local spelling for place names.
20 Nov 09
2:54 am
“Common decency”, Mountainman? “Politeness”, maybe, and I’m all for a bit of cultural awareness. But there are practical limits, and transliterations of the local pronunciations into the Roman alphabet is still a bit of cultural imperialism, albeit the Roman Empire rather than the British.
I don’t quite see us switching to writing about their holiday in กรุงเทพมหานคร (Krung Thep Mahanakhon, or “Bangkok” as we generally know it) or 東京 (Tōkyō, or “Tokyo”).
20 Nov 09
2:56 pm
A point well made, and I would be most content if my kids grew up with the ability to go the whole hog and use the appropriate language, but for the time being making some attempt, however small, will still be a vast improvement.
20 Nov 09
3:10 pm
No disagreement there, Mountainman!
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