Online display and classifieds ‘now worth $1.6bn’

Online advertising expenditure in 2012-13 compared with 2011-12

Online advertising expenditure in 2012-13 compared with 2011-12

Online display revenue in Australia rose to $954m and online classifieds to $707m in the last financial year, new figures from the Interactive Advertising Bureau suggest.

The figures are up on last year with display up 12 per cent, from $853m in 2011-12, and classified revenue up 10 per cent from $643m.

According to the PWC-compiled report, total online advertising expenditure in Australia hit $3.6bn for the financial year ending 30 June 2012, up of 14.6 percent on 2011-12.

“Achieving $3.6b in online advertising revenue in a challenging advertising environment is a great result for the industry and the double digital growth in each of the three digital advertising sectors is exceptional,” said Gai Le Roy, the IAB’s director of research.

“As expected, mobile advertising was the star performer as advertisers move their budgets to start matching consumer behaviour.”

The  IAB Australia’s Online Advertising Expenditure Report also reported that their search and directories category grew 18 percent year-on-year to $1.935bn.

In percentages general display advertising represented 27.3 percent of all online advertising, classifieds advertising 18.9 percent and search and directories advertising accounted for 53.8 percent based on expenditure for the June quarter.

Nic Christensen 

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