News

OOH providers line up as Sydney Metro City and Southwest contract goes to tender

Transport for NSW has put the out-of-home contract for the new Sydney Metro City and Southwest contract out to tender, worth an initial seven years with an option to extend an extra three.

The project, which began in 2017 and is set to open in 2024 includes 18 stations, 11 of which are being converted, and seven entirely new stations, with the entire project thought to cost upwards of $16 billion.

Transport for NSW said: “Sydney Metro is seeking to engage a suitably qualified Out-of-Home advertising supplier that will install advertising assets, operate and maintain the assets and manage third party advertising content to generate revenue within Sydney Metro’s City and Southwest line.”

It is believed each of the major out-of-home providers, including oOh!Media, QMS, and JC Decaux are vying for the contract. Each were contacted, however declined to comment on the tender.

The scope of work is divided into three ‘packages’, including Package A – Stations Advertising; Package B – Rolling Stock Advertising; and Package C – Combined Package A and B.

The first section of the Sydney Metro, the Sydney Metro North West Line was opened to the public in 2019, with this new extension set to begin at Chatswood station, running through the CBD, terminating in Bankstown.

To mark the opening of the Metro North West Line, Transport for NSW launched the below campaign via BMF in 2019.

Last year JCDecaux won the Sydney Trains contract, becoming the main advertising partner across the network of concourses and platforms of train stations for a period of ten years. oOh!Media was the previous provider, having taken over responsibility for the assets through its $570 million acquisition of Here, There & Everywhere’s Adshel in September 2018.

This came following the City of Sydney moving its street furniture contract away from JC Decaux to QMS in 2020, with the installation of QMS assets finally beginning at the end of 2021 following several delays. This contract is also valid for ten years.

JCDecaux also won the ten-year contract for Queensland Rail this year, which commenced in July. This was an expansion on its existing portfolio, adding in additional digital assets and locations.

It states it is now “the only OOH media provider to provide a rail solution to clients across Australia’s five major city metro locations”.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.