Opera Australia focus on the Sydney Opera House experience in new ad
Opera Australia is focusing on the audience experience at the Sydney Opera House in a new campaign created by production house Collider to promote ticket sales for the 2015 season.
The TV spot takes viewers through the whole experience from the arrival at the Opera House including pre-show drinks, the performers preparing for the show, and the audience reaction to their performances. It ends with the line ‘Opera – Sydney style’.
Georgia Rivers, Opera Australia sales and marketing director, said: “We wanted to capture something of the experience that makes going to the opera in Sydney so special – the buzz of the bars under the Sydney Opera House sails, the glamour of the crowd, the twinkling harbour views, the magnificent emotion of the singing and music.
“People from all over the world come to the opera in Sydney and it makes the most romantic date, unforgettable birthday or impressive night out in our city.”
The launch of the campaign coincides with the launch of ticket sales for all 2015 shows.
Nice, i am going online now to book tickets 😉
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I thought Opera was about story telling. What’s the story in this ad? Nicely shot montage sure, but this ad could have been and should have been so much more. Did Lyndon approve this?
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‘Jonsey’ – story telling can be subtle – even in Opera. You’ve clearly missed the narrative while you were busy namedropping. Nice brand-awareness piece which isn’t associated with any particular forthcoming production. Well done to the team behind this. Abi
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Agree with Abi. Nice job and I think the story was put together beautifully and simplistically will talk to a new, younger audience, which it’s probably intended to do.
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Yes! A beautifully shot and beautifully conceived ad.
Poor old Puccini copping the weight of it again, but at least this time, it wasn’t Nessun Dorma.
In spite of its silly title, “Oh my beloved Daddy” is a popular and truly beautiful melody, carried by the magnificence of the female voice.
Its a fine piece of promo work, I hope this lovely ad does the job for the opera company.
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