Oporto appoints CreativeOasis and rolls out new summer campaign
Oporto has appointed Manly-based creative agency CreativeOasis, with the agency behind the fast food chain’s summer brand campaign which encourages customers to “go for it”.
Publicis Mojo previously handled the account, working on the restaurant’s steak campaign and the chain’s repositioning. Publicis Mojo confirmed they were no longer working on the account, explaining the agency had only worked with Oporto on a project basis.
David Stretch, CreativeOasis managing director, said: “We are delighted to be working with Oporto, one of Australia’s truly iconic brands.”
The summer brand campaign takes place on a beach and sees characters going for it in various situations, from surfing to asking a girl out to taking on the restaurant’s Bondi Burger. The new campaign features a reworked version of the campaign’s music jingle “just gotta go Oporto”.
Oporto national marketing manager Jason Piggott said: “The new summer campaign from CreativeOasis taps into the true spirit of the brand – to get out and ‘go for it’. It’s about inspiring people to go for things that are better, to notsettle for ordinary, boring or unauthentic.”
Complementing the TV campaign are radio spots, outdoor, digital and in-store.
CreativeOasis clients include IGA, Mitre 10 and Dymocks.
Campaign Credits:
- Client: Oporto Franchising Pty Ltd
- Agency: Creative Oasis
- Production Company: Rapid Films
- National Marketing Manager: Jason Piggott
- Creative Director: Paul Knights
- Producer: Wendy Gillies
- Director: Jonathan Nyquist
- Producer: Alex Tizzard
- Music: Johnny Green at Rumble
- Media Agency: Bohemia
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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Truly iconic brand you say? Don’t think so. And this generic QSR spot ain’t advancing the “iconic” cause any.
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About as sophisticated as the name Creative Oasis would suggest
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